Explore Benjamin Moore's 3,500+ colors — with closest matches from Sherwin-Williams, Behr, and more
Benjamin Moore is the premium paint brand preferred by interior designers and professional painters. Founded in 1883 in Brooklyn, New York, Benjamin Moore has built a reputation for rich, true-to-swatch color over more than 140 years. Their proprietary Gennex color system produces exceptionally accurate, consistent color with every can, and their 3,500+ color palette is the largest among major paint brands. Benjamin Moore is sold exclusively through independent paint stores and hardware stores — you won't find it at Home Depot or Lowe's.
The most popular Benjamin Moore colors consistently include White Dove OC-17, Edgecomb Gray HC-173, Revere Pewter HC-172, Chantilly Lace OC-65, Hale Navy HC-154, and Simply White OC-117. These colors have become staples in both residential and commercial design projects.
Top product lines include Aura (the premium flagship — true one-coat coverage with Color Lock technology), Regal Select (excellent all-around performance for any room), Ben (budget-friendly entry point), and Natura (zero-VOC for nurseries and bedrooms). Price range: $60–$85+ per gallon. The higher price buys you richer color depth, superior coverage, and exceptional durability. To find a dealer, visit your local independent paint store or use Benjamin Moore's store locator on their website.

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125 colors in beige.
Benjamin Moore's most loved colors span every style. For warm neutrals, explore their beige family and gray family. See our white paint guide for BM's best whites compared side by side. For a full brand showdown, read Behr vs SW vs BM. Use our room visualizer to preview any color in your space, or try the compare tool to see Delta E matches from all 14 brands.
Find equivalent colors from Benjamin Moore in other major paint brands.