Indian River 985 is a beige paint color from Benjamin Moore. It has a hex value of #AEA391, LRV 37 and a neutral undertone. Its closest cross-brand match is Deep Marsh from Hirshfield's (nearly identical), with 49 more equivalents across other brands.
Ref. #AEA391 · 985
Indian River
37%LRV Value
NeutralUndertone
Indian River Technical Profile
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Indian River in Every Brand
The closest equivalent to Indian River in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Benjamin MooreIndian River
Nearly identical
Hirshfield'sDeep Marsh
Deep Marsh
Hirshfield's
Nearly identical
Bristol Beige
Vista Paint
Nearly identical
Arid Plains
Valspar
Nearly identical
Antiquity
Kilz
Nearly identical
Ethereal Mood
Sherwin-Williams
Nearly identical
Sierra Sand
Behr
Nearly identical
Potter'S Clay Beige
PPG
Nearly identical
Light Gray
Farrow & Ball
Nearly identical
Hazy Gray
Dutch Boy
Nearly identical
Macramé Knot
Dunn-Edwards
Nearly identical
Stone .05
Colorhouse
Very similar
Seeing a close call? Order a peel-and-stick sample of Indian River — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Indian River
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Indian River
#AEA391
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#A8AD85
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Indian River
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Indian River Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Benjamin Moore Colors
Other Benjamin Moore colors close to Indian River.
More beige colors from other brands
Cross-brand colors in the beige family — useful when you want a similar look from a different brand.
Indian River — Frequently Asked Questions
What undertone does Indian River have?
Indian River by Benjamin Moore has a neutral undertone and sits in the beige color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Indian River in your own space before committing.
What colors match Indian River from other brands?
The closest cross-brand equivalents to Indian River are Deep Marsh by Hirshfield's (a near-identical match), Bristol Beige by Vista Paint (a near-identical match), Arid Plains by Valspar (a near-identical match) — the best options for getting Indian River's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Indian River?
Indian River has a Light Reflectance Value (LRV) of 37.2, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-depth color with real presence — strong on accent walls, libraries, and rooms with good natural light.
Explore More with Indian River
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Indian River's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.