Firenze by Benjamin Moore paint color
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Ref. #B97551 · AF-225

Firenze

24%LRV Value
Warm (Golden)Undertone
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Firenze AF-225 is a brown paint color from Benjamin Moore. It has a hex value of #B97551, LRV 24 and a warm (golden) undertone. Its closest cross-brand match is Outlawed Orange from Dunn-Edwards (nearly identical), with 49 more equivalents across other brands.

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Firenze Technical Profile

HEX Code#B97551
RGB185, 117, 81
LRV23.6
UndertoneWarm (Golden)
Color Familybrown
BrandBenjamin Moore

Use this color

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Order a peel-and-stick sample of FirenzeBuy at Ace HardwareSamples & supplies on Amazon
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Firenze in Every Brand

The closest equivalent to Firenze in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →

Benjamin MooreFirenze
Nearly identical
Dunn-EdwardsOutlawed Orange

Outlawed Orange

Dunn-Edwards

Nearly identical

Timeworn Terrcotta

Vista Paint

Nearly identical

Desert Varnish

Dutch Boy

Nearly identical

Cattle Drive

Valspar

Nearly identical

Moroccan Sky

Behr

Nearly identical

Semolina

Hirshfield's

Very similar

Glazed Carrot

Kilz

Very similar

Brown Clay

PPG

Very similar

Spiced Cider

Sherwin-Williams

Very similar

Clay .07

Colorhouse

Very similar

Marmelo

Farrow & Ball

Visible difference

Beige Red

RAL

Visible difference

Seeing a close call? Order a peel-and-stick sample of Firenze — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.

Recommended Pairings

Colors That Work With Firenze

Timeless pairing with clean white trim and a tonal accent wall

Living room with applied paint colors

Side Walls

Firenze

#B97551

Accent Wall

Tonal Shift

A warm shift that adds depth without clashing.

#B3AB7F

Trim & Molding

Pure White

Crisp white trim for a clean, traditional look.

#FFFFFF

Customize in Room VisualizerExplore full palette →

Color Palettes for Firenze

Color harmonies based on color theory — each swatch links to the closest matching paint.

Opposite on the color wheel — creates vibrant contrast

Base

Bonfire Brown

Complement

Poolside

Firenze Room Palettes

Color schemes built around this color — each swatch links to the closest matching paint.

Walls

Ashwood

Trim

Chantilly Lace

Accent

This Color

Pop

Tropical Orange

Warm & Inviting

Warm tones with cozy appeal — welcoming and comfortable

Walls

Intense White

Trim

Chantilly Lace

Accent

This Color

Pop

Napa Vineyards

Cool & Calm

Cool hues with soft contrast — serene and restful

Walls

Intense White

Trim

Chantilly Lace

Accent

This Color

Pop

Clearest Ocean Blue

Bold Contrast

Complementary hues with punch — dynamic and striking

Similar Benjamin Moore Colors

Other Benjamin Moore colors close to Firenze.

Sienna Clay

Benjamin Moore · 104

#BE7851

English Ochre

Benjamin Moore · CW-290

#BE7E49

Spoonful of Sugar

Benjamin Moore · 041

#B36C59

Red

Benjamin Moore · CC-128

#B46A58

Audubon Russet

Benjamin Moore · HC-51

#AF6C56

Topaz

Benjamin Moore · 070

#C16B47

More brown colors from other brands

Cross-brand colors in the brown family — useful when you want a similar look from a different brand.

Double Chocolate

Behr · PMD-108

#6F5245

Urban Safari

Behr · PPU8-4

#978B6E

Marmelo

Farrow & Ball · 316

#A36E4C

Drum Solo

Behr · T11-9

#A66E4B

Honey Graham

PPG · 1069-5

#BC886A

Khaki Moss

PPG · 30YY 27/226

#A18D68

Firenze — Frequently Asked Questions

What undertone does Firenze have?
Firenze by Benjamin Moore has a warm (golden) undertone and sits in the brown color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Firenze in your own space before committing.
What colors match Firenze from other brands?
The closest cross-brand equivalents to Firenze are Outlawed Orange by Dunn-Edwards (a near-identical match), Timeworn Terrcotta by Vista Paint (a near-identical match), Cinnabar by Dunn-Edwards (a near-identical match) — the best options for getting Firenze's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Firenze?
Firenze has a Light Reflectance Value (LRV) of 23.6, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.

Explore More with Firenze

See It on a Wall

Preview this color in a real room

How Much Paint?

Calculate gallons for your project

Browse brown Colors

Explore more shades in this family

Related Reading

How to Match Paint Colors Across Brands

The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.

Understanding Paint Color Undertones

Why Firenze's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.

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