Bison Brown 780B-7 is a gray paint color from Behr. It has a hex value of #413632, estimated LRV 7 and a neutral undertone. Its closest cross-brand match is Bittersweet Chocolate from Benjamin Moore (nearly identical), with 49 more equivalents across other brands.
Behr · #413632 · 780B-7
Bison Brown
7%Estimated LRV
NeutralUndertone
Bison Brown Technical Profile
HEX Code#413632
RGB65, 54, 50
Estimated LRV7.0
UndertoneNeutral
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familygray
BrandBehr
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Bison Brown
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Bittersweet Chocolate
Benjamin Moore
#443832
Close digital match
Black Bean
Sherwin-Williams
#403330
Close digital match
Film Noir
Hirshfield's
#473933
Similar digital color
Wrightsford
Vista Paint
#463730
Similar digital color
Spice Brown
Kilz
#372F2E
Similar digital color
Grey Brown
RAL
#403A3A
Similar digital color
Bistre Pigment
Dunn-Edwards
#463C3D
Similar digital color
Ebony Sky
Dutch Boy
#413C39
Similar digital color
Christmas Pudding
Valspar
#4A3A39
Similar digital color
Western Charcoal
PPG
#49413F
Similar digital color
Pitch Black
Farrow & Ball
#3B3938
Visible digital difference
Nourish .05
Colorhouse
#53453C
Visible digital difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Bison Brown
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Bison Brown
#413632
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#645C42
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Bison Brown
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Bison Brown Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Bison Brown.
More gray colors from other brands
Cross-brand colors in the gray family — useful when you want a similar look from a different brand.
Bison Brown — Frequently Asked Questions
What undertone does Bison Brown have?
Bison Brown by Behr has a neutral undertone and sits in the gray color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Bison Brown from other brands?
The closest cross-brand equivalents to Bison Brown are Bittersweet Chocolate by Benjamin Moore (a close digital match), Black Bean by Sherwin-Williams (a close digital match), Night Shade by Benjamin Moore (a close digital match) — the best options for getting Bison Brown's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Bison Brown?
Bison Brown has a estimated lightness value of 7.0, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Bison Brown
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Bison Brown's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.