Bison Brown 780B-7 is a gray paint color from Behr. It has a hex value of #413632, LRV 7 and a neutral undertone. Its closest cross-brand match is Bittersweet Chocolate from Benjamin Moore (nearly identical), with 49 more equivalents across other brands.
Ref. #413632 · 780B-7
Bison Brown
7%LRV Value
NeutralUndertone
Bison Brown Technical Profile
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Bison Brown in Every Brand
The closest equivalent to Bison Brown in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrBison Brown
Nearly identical
Benjamin MooreBittersweet Chocolate
Bittersweet Chocolate
Benjamin Moore
Nearly identical
Black Bean
Sherwin-Williams
Nearly identical
Film Noir
Hirshfield's
Very similar
Wrightsford
Vista Paint
Very similar
Spice Brown
Kilz
Very similar
Grey Brown
RAL
Very similar
Bistre Pigment
Dunn-Edwards
Very similar
Ebony Sky
Dutch Boy
Very similar
Christmas Pudding
Valspar
Very similar
Western Charcoal
PPG
Very similar
Pitch Black
Farrow & Ball
Visible difference
Nourish .05
Colorhouse
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Bison Brown
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Bison Brown
#413632
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#645C42
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Bison Brown
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Bison Brown Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Bison Brown.
More gray colors from other brands
Cross-brand colors in the gray family — useful when you want a similar look from a different brand.
Bison Brown — Frequently Asked Questions
What undertone does Bison Brown have?
Bison Brown by Behr has a neutral undertone and sits in the gray color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Bison Brown in your own space before committing.
What colors match Bison Brown from other brands?
The closest cross-brand equivalents to Bison Brown are Bittersweet Chocolate by Benjamin Moore (a near-identical match), Black Bean by Sherwin-Williams (a near-identical match), Night Shade by Benjamin Moore (a near-identical match) — the best options for getting Bison Brown's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Bison Brown?
Bison Brown has a Light Reflectance Value (LRV) of 7.0, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Bison Brown
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Bison Brown's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.