Bright Citrus 240A-3 is a red paint color from Behr. It has a hex value of #FFBCAC, LRV 65 and a warm (golden) undertone. Its closest cross-brand match is Shade of Shell from Vista Paint (nearly identical), with 49 more equivalents across other brands.
Ref. #FFBCAC · 240A-3
Bright Citrus
65%LRV Value
Warm (Golden)Undertone
Bright Citrus Technical Profile
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Bright Citrus in Every Brand
The closest equivalent to Bright Citrus in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrBright Citrus
Nearly identical
Vista PaintShade of Shell
Shade of Shell
Vista Paint
Nearly identical
Crushed Grapefruit
Valspar
Nearly identical
Pink Canopy
Benjamin Moore
Nearly identical
Mystic Tulip
Hirshfield's
Very similar
Jovial
Sherwin-Williams
Very similar
Rustique
Dunn-Edwards
Very similar
Coral Flower
PPG
Very similar
Lite Coral
Dutch Boy
Very similar
Mandarin Mimosa
Kilz
Very similar
Nancy's Blushes
Farrow & Ball
Visible difference
Petal .03
Colorhouse
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Bright Citrus
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Bright Citrus
#FFBCAC
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#D6B15C
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Bright Citrus
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Bright Citrus Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Bright Citrus.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Bright Citrus — Frequently Asked Questions
What undertone does Bright Citrus have?
Bright Citrus by Behr has a warm (golden) undertone and sits in the red color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Bright Citrus in your own space before committing.
What colors match Bright Citrus from other brands?
The closest cross-brand equivalents to Bright Citrus are Shade of Shell by Vista Paint (a near-identical match), Crushed Grapefruit by Valspar (a near-identical match), Pink Canopy by Benjamin Moore (a near-identical match) — the best options for getting Bright Citrus's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Bright Citrus?
Bright Citrus has a Light Reflectance Value (LRV) of 65.0, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-light color — bright enough for living areas yet soft enough for bedrooms, and adaptable across most lighting conditions.
Explore More with Bright Citrus
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Bright Citrus's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.