Bright Citrus 240A-3 is a red paint color from Behr. It has a hex value of #FFBCAC, estimated LRV 65 and a warm (golden) undertone. Its closest cross-brand match is Shade of Shell from Vista Paint (nearly identical), with 49 more equivalents across other brands.
Behr · #FFBCAC · 240A-3
Bright Citrus
65%Estimated LRV
Warm (Golden)Undertone
Bright Citrus Technical Profile
HEX Code#FFBCAC
RGB255, 188, 172
Estimated LRV65.0
UndertoneWarm (Golden)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familyred
BrandBehr
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Bright Citrus
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Shade of Shell
Vista Paint
#F8B5A4
Close digital match
Crushed Grapefruit
Valspar
#F7B7AA
Close digital match
Pink Canopy
Benjamin Moore
#FCBFB3
Close digital match
Mystic Tulip
Hirshfield's
#F9B3A3
Similar digital color
Jovial
Sherwin-Williams
#F2B8A7
Similar digital color
Rustique
Dunn-Edwards
#F5BFB2
Similar digital color
Coral Flower
PPG
#F8B7AE
Similar digital color
Lite Coral
Dutch Boy
#F7C3B4
Similar digital color
Mandarin Mimosa
Kilz
#ECB09D
Similar digital color
Nancy's Blushes
Farrow & Ball
#ECB7B8
Visible digital difference
Petal .03
Colorhouse
#F1A1A6
Visible digital difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Bright Citrus
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Bright Citrus
#FFBCAC
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#D6B15C
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Bright Citrus
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Bright Citrus Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Bright Citrus.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Bright Citrus — Frequently Asked Questions
What undertone does Bright Citrus have?
Bright Citrus by Behr has a warm (golden) undertone and sits in the red color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Bright Citrus from other brands?
The closest cross-brand equivalents to Bright Citrus are Shade of Shell by Vista Paint (a close digital match), Crushed Grapefruit by Valspar (a close digital match), Pink Canopy by Benjamin Moore (a close digital match) — the best options for getting Bright Citrus's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Bright Citrus?
Bright Citrus has a estimated lightness value of 65.0, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-light color — bright enough for living areas yet soft enough for bedrooms, and adaptable across most lighting conditions.
Explore More with Bright Citrus
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Bright Citrus's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.