Clay Red BIC-46 is a red paint color from Behr. It has a hex value of #AD4445, estimated LRV 18 and a warm (golden) undertone. Its closest cross-brand match is Moroccan Red from Benjamin Moore (nearly identical), with 49 more equivalents across other brands.
Behr · #AD4445 · BIC-46
Clay Red
18%Estimated LRV
Warm (Golden)Undertone
Clay Red Technical Profile
HEX Code#AD4445
RGB173, 68, 69
Estimated LRV18.0
UndertoneWarm (Golden)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familyred
BrandBehr
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Clay Red
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Moroccan Red
Benjamin Moore
#A94443
Close digital match
Pasadena Rose
Dunn-Edwards
#A84A49
Close digital match
Empower
Vista Paint
#AF4642
Close digital match
Red Tomato
Sherwin-Williams
#B24743
Similar digital color
Crushed Tomatoes
PPG
#A34747
Similar digital color
Empower
Hirshfield's
#B54644
Similar digital color
Bright Red
Valspar
#AD3C44
Similar digital color
Red Flare
Kilz
#AD4E49
Similar digital color
Incarnadine
Farrow & Ball
#A04344
Similar digital color
Poppied Red
Dutch Boy
#BA3B3D
Similar digital color
Pearl Pink
RAL
#B44C43
Similar digital color
Create .04
Colorhouse
#B8352E
Visible digital difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Clay Red
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Clay Red
#AD4445
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#AE9176
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Clay Red
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Clay Red Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Clay Red.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Clay Red — Frequently Asked Questions
What undertone does Clay Red have?
Clay Red by Behr has a warm (golden) undertone and sits in the red color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Clay Red from other brands?
The closest cross-brand equivalents to Clay Red are Moroccan Red by Benjamin Moore (a close digital match), Ladybug Red by Benjamin Moore (a close digital match), Chili Pepper by Benjamin Moore (a close digital match) — the best options for getting Clay Red's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Clay Red?
Clay Red has a estimated lightness value of 18.0, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Clay Red
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Clay Red's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.