Coco Rum by Behr paint color
Paint Color HQ
BrandsColorsInspirationBlogTools
Search colors...Sign in

Ref. #9B7758 · PPU4-02

Coco Rum

21%LRV Value
Warm (Golden)Undertone
Save

Coco Rum PPU4-02 is a brown paint color from Behr. It has a hex value of #9B7758, LRV 21 and a warm (golden) undertone. Its closest cross-brand match is Maryville Brown from Benjamin Moore (nearly identical), with 49 more equivalents across other brands.

Home/Behr/Coco Rum

Coco Rum Technical Profile

HEX Code#9B7758
RGB155, 119, 88
LRV20.9
UndertoneWarm (Golden)
Color Familybrown
BrandBehr

Use this color

Generate PaletteCompare

Get this color

Buy at Home DepotSamples & supplies on Amazon
View official color on Behr →

Some sample and supply links are affiliate links — if you buy through them, Paint Color HQ may earn a small commission at no extra cost to you. It helps keep the site free.

Coco Rum in Every Brand

The closest equivalent to Coco Rum in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →

BehrCoco Rum
Nearly identical
Benjamin MooreMaryville Brown

Maryville Brown

Benjamin Moore

Nearly identical

Prince Paris

Hirshfield's

Nearly identical

Wildwood Bay

Vista Paint

Nearly identical

Sandpit

Dunn-Edwards

Nearly identical

Cocoa Cupcake

PPG

Very similar

Gingerbread

Kilz

Very similar

Cardboard

Sherwin-Williams

Very similar

Warm Praline

Dutch Boy

Very similar

Haute Hickory

Valspar

Very similar

Marmelo

Farrow & Ball

Visible difference

Clay .03

Colorhouse

Visible difference

Brown Beige

RAL

Visible difference

Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.

Recommended Pairings

Colors That Work With Coco Rum

Timeless pairing with clean white trim and a tonal accent wall

Living room with applied paint colors

Side Walls

Coco Rum

#9B7758

Accent Wall

Tonal Shift

A warm shift that adds depth without clashing.

#A9A77D

Trim & Molding

Pure White

Crisp white trim for a clean, traditional look.

#FFFFFF

Customize in Room VisualizerExplore full palette →

Color Palettes for Coco Rum

Color harmonies based on color theory — each swatch links to the closest matching paint.

Opposite on the color wheel — creates vibrant contrast

Base

Prince Paris

Complement

Glass Sapphire

Coco Rum Room Palettes

Color schemes built around this color — each swatch links to the closest matching paint.

Walls

Close Knit

Trim

Ultra Pure White®

Accent

This Color

Pop

Campfire Blaze

Warm & Inviting

Warm tones with cozy appeal — welcoming and comfortable

Walls

Mystic Fairy

Trim

Blanca Peak

Accent

This Color

Pop

Laurel Tree

Cool & Calm

Cool hues with soft contrast — serene and restful

Walls

Silver Charm

Trim

Blanca Peak

Accent

This Color

Pop

Liberty

Bold Contrast

Complementary hues with punch — dynamic and striking

Similar Behr Colors

Other Behr colors close to Coco Rum.

Coco Rum

Behr · PPU4-2

#9B7757

Shaved Chocolate

Behr · PMD-107

#917358

Sorrel Brown

Behr · PMD-88

#9B6D51

Cinnamon Brown

Behr · PPH-69

#A7735A

Marr0n Canela

Behr · PPH-69 (HISP)

#A7735A

Gingko Tree

Behr · PPU8-2

#918260

More brown colors from other brands

Cross-brand colors in the brown family — useful when you want a similar look from a different brand.

Oak Hollow

Dutch Boy · 415-5DB

#B09879

Marmelo

Farrow & Ball · 316

#A36E4C

Iced Coffee

Benjamin Moore · CSP-985

#997F56

Honey Graham

PPG · 1069-5

#BC886A

Khaki Moss

PPG · 30YY 27/226

#A18D68

Welcome Home

Hirshfield's · 0325

#907C51

Coco Rum — Frequently Asked Questions

What undertone does Coco Rum have?
Coco Rum by Behr has a warm (golden) undertone and sits in the brown color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Coco Rum in your own space before committing.
What colors match Coco Rum from other brands?
The closest cross-brand equivalents to Coco Rum are Maryville Brown by Benjamin Moore (a near-identical match), Acorn by Benjamin Moore (a near-identical match), Prince Paris by Hirshfield's (a near-identical match) — the best options for getting Coco Rum's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Coco Rum?
Coco Rum has a Light Reflectance Value (LRV) of 20.9, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.

Explore More with Coco Rum

See It on a Wall

Preview this color in a real room

How Much Paint?

Calculate gallons for your project

Browse brown Colors

Explore more shades in this family

Related Reading

How to Match Paint Colors Across Brands

The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.

Understanding Paint Color Undertones

Why Coco Rum's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.

Paint Color HQ

Architectural precision in every hue. Curating 26,000+ colors across 13 brands for modern spaces.

Directory

  • Sherwin-Williams
  • Benjamin Moore
  • Behr
  • PPG
  • Valspar
  • Dunn-Edwards
  • Farrow & Ball
  • All 13 Brands

Tools

  • Color Search
  • Compare Colors
  • Room Visualizer
  • Photo Color Identifier
  • Palette Generator
  • Paint Calculator
  • Embed Widget
  • Developer API

Resources

  • Blog
  • Inspiration Palettes
  • Discontinued Colors
  • Paint Color Statistics
  • FAQ

Company

  • About
  • Methodology
  • Contact
  • Privacy Policy
  • Terms of Service

Color Families

WhiteOff-WhiteGrayBeigeNeutralBrownTanRedOrangeYellowGreenBluePurplePinkBlack

© 2026 Paint Color HQ. Color data is approximate. Always verify with physical samples before purchasing.