Ref. #9B7758 · PPU4-02
Coco Rum
21%LRV Value
Warm (Golden)Undertone
Coco Rum Technical Profile
What color is Coco Rum? It's a deep warm brown with the hex code #9B7758. Colors similar to Coco Rum include Benjamin Moore Maryville Brown, Benjamin Moore Acorn, Hirshfield's Prince Paris. Coco Rum has a warm (golden) undertone, which affects how it pairs with trim, flooring, and adjacent wall colors. With an LRV of 21, Coco Rum creates a dramatic, enveloping mood — best on accent walls, dining rooms, and intimate spaces where atmosphere matters more than reflected light. As a warm neutral, Coco Rum pairs with off-whites for trim, white oak or walnut floors, and brass or warm brushed nickel hardware. Deep green, navy, or terra-cotta all read well as accent colors. Warm neutrals come alive under 2700K bulbs, where their underlying yellow or peach undertones add visible warmth. Under 4000K daylight they read cleaner and slightly cooler.
Colors Similar to Coco Rum
Closest digital match based on color values. Always verify with physical samples.
Recommended Pairings
Colors That Work With Coco Rum
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Coco Rum
#9B7758
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#A9A77D
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Coco Rum
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Coco Rum Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Coco Rum.
More brown colors from other brands
Cross-brand colors in the brown family — useful when you want a similar look from a different brand.
Coco Rum — Frequently Asked Questions
What undertone does Coco Rum have?
Coco Rum by Behr has a warm (golden) undertone and belongs to the brown color family.
What colors match Coco Rum from other brands?
The closest matches are Maryville Brown by Benjamin Moore (#9E7857), Acorn by Benjamin Moore (#987656), Prince Paris by Hirshfield's (#9D7957). Always verify with physical samples.
What is the LRV of Coco Rum?
Coco Rum has an LRV of 20.9, where 0 is pure black and 100 is pure white.
Explore More with Coco Rum
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Coco Rum's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.