Cranberry Jam HDC-FL15-02 is a red paint color from Behr. It has a hex value of #A34F55, estimated LRV 14 and a warm (golden) undertone. Its closest cross-brand match is Rose Wine from PPG (nearly identical), with 49 more equivalents across other brands.
Behr · #A34F55 · HDC-FL15-02
Cranberry Jam
14%Estimated LRV
Warm (Golden)Undertone
Cranberry Jam Technical Profile
HEX Code#A34F55
RGB163, 79, 85
Estimated LRV14.0
UndertoneWarm (Golden)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familyred
BrandBehr
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Cranberry Jam
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Rose Wine
PPG
#9F5057
Close digital match
Red Rock
Dunn-Edwards
#A65052
Close digital match
Rubyshire Red
Dutch Boy
#A6474F
Similar digital color
Cinnamon Apple
Kilz
#9A5153
Similar digital color
The Ego Has Landed
Hirshfield's
#A75455
Similar digital color
Upholstery Red
Valspar
#9E565C
Similar digital color
Bricktone Red
Benjamin Moore
#9D5352
Similar digital color
Kirsch Red
Sherwin-Williams
#974953
Similar digital color
Punky Pink
Vista Paint
#AF4B5C
Similar digital color
Incarnadine
Farrow & Ball
#A04344
Similar digital color
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Cranberry Jam
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Cranberry Jam
#A34F55
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#A98F7C
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Cranberry Jam
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Cranberry Jam Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Cranberry Jam.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Cranberry Jam — Frequently Asked Questions
What undertone does Cranberry Jam have?
Cranberry Jam by Behr has a warm (golden) undertone and sits in the red color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Cranberry Jam from other brands?
The closest cross-brand equivalents to Cranberry Jam are Rose Wine by PPG (a close digital match), Roasted Pepper by PPG (a close digital match), Red Rock by Dunn-Edwards (a close digital match) — the best options for getting Cranberry Jam's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Cranberry Jam?
Cranberry Jam has a estimated lightness value of 14.0, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Cranberry Jam
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Cranberry Jam's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.