Cranberry Jam works as a confident anchor color — best in rooms that can carry visual weight (dining rooms, libraries, accent walls) rather than as a whole-room palette. At LRV 14 it reads as a deep, enveloping shade — best on accent walls, dining rooms, and spaces where atmosphere matters more than reflected light. Skip it where you want a calm, restful feel — red raises visual energy, so it fights bedrooms and small home offices.
Ref. #A34F55 · HDC-FL15-02
Cranberry Jam
14%LRV Value
Cranberry Jam Technical Profile
What color is Behr Cranberry Jam (HDC-FL15-02)? It's a deep warm red — hex #A34F55, LRV 14. The closest cross-brand equivalent to Cranberry Jam is PPG Rose Wine — a near-identical match on the wall, with PPG Roasted Pepper and Dunn-Edwards Red Rock also close. With an LRV of 14, Cranberry Jam creates a dramatic, enveloping mood — best on accent walls, dining rooms, and intimate spaces where atmosphere matters more than reflected light. Pair it with creamy off-whites like Alabaster for trim, walnut or cherry hardwoods, and brass hardware — the warmth keeps reds from feeling clinical. Deep forest green or navy work as bold accent walls. At mid saturation, this color sits at a flexible mid-point — bold enough to anchor a room without dominating, and pairs cleanly with both crisp and creamy whites. Reds intensify under 2700K-3000K warm bulbs, deepening into wine territory. Under 4000K+ cool LEDs they can read pinker or slightly washed — sample under your actual room lighting before committing. At mid saturation the lighting shift is moderate but real — sample under both warm-bulb evening light and cool-daylight morning light before committing.
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Colors Similar to Cranberry Jam
Closest digital match based on color values. Always verify with physical samples.
Recommended Pairings
Colors That Work With Cranberry Jam
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Cranberry Jam
#A34F55
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#A98F7C
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Cranberry Jam
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Cranberry Jam Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Cranberry Jam.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Cranberry Jam — Frequently Asked Questions
What colors match Cranberry Jam from other brands?
The closest cross-brand equivalents to Cranberry Jam are Rose Wine by PPG (a near-identical match), Roasted Pepper by PPG (a near-identical match), Red Rock by Dunn-Edwards (a near-identical match). These are ranked with the CIEDE2000 color-difference formula, which scores how similar two colors actually look to the eye rather than matching them by name — so they're the best options for getting Cranberry Jam's look in a brand your local store carries. Always confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Cranberry Jam?
Cranberry Jam has a Light Reflectance Value (LRV) of 14.0, on a scale where 0 is pure black and 100 is pure white. That makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light. LRV is the most reliable guide to how light or dark a paint will read in a real room — more dependable than the swatch on your screen, which varies by monitor.
Explore More with Cranberry Jam
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Paint Sheen Guide
Flat, eggshell, satin, or semi-gloss — the right finish for Cranberry Jam depends on the room. Here's how to choose.