Deco Red S140-7 is a red paint color from Behr. It has a hex value of #732F3C, estimated LRV 6 and a warm (pink) undertone. Its closest cross-brand match is Cordova Burgundy from Vista Paint (nearly identical), with 49 more equivalents across other brands.
Behr · #732F3C · S140-7
Deco Red
6%Estimated LRV
Warm (Pink)Undertone
Deco Red Technical Profile
HEX Code#732F3C
RGB115, 47, 60
Estimated LRV6.0
UndertoneWarm (Pink)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familyred
BrandBehr
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Deco Red
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Cordova Burgundy
Vista Paint
#783240
Close digital match
Borscht
Sherwin-Williams
#72353D
Similar digital color
Jazzy Red
Valspar
#783741
Similar digital color
Tyrian Red
Dutch Boy
#6C2B34
Similar digital color
Cordova Burgundy
Hirshfield's
#7C3744
Similar digital color
Raisin Torte
Benjamin Moore
#743940
Similar digital color
Garnet Evening
Dunn-Edwards
#763B42
Similar digital color
Francesca
Kilz
#7E2A37
Similar digital color
Classic Burgundy
PPG
#77393E
Similar digital color
Claret Violet
RAL
#6E1C34
Similar digital color
Wood .04
Colorhouse
#67272A
Visible digital difference
Preference Red
Farrow & Ball
#6D4247
Visible digital difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Deco Red
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Deco Red
#732F3C
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#856050
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Deco Red
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Deco Red Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Deco Red.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Deco Red — Frequently Asked Questions
What undertone does Deco Red have?
Deco Red by Behr has a warm (pink) undertone and sits in the red color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Deco Red from other brands?
The closest cross-brand equivalents to Deco Red are Cordova Burgundy by Vista Paint (a close digital match), Borscht by Sherwin-Williams (a very close match), Jazzy Red by Valspar (a very close match) — the best options for getting Deco Red's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Deco Red?
Deco Red has a estimated lightness value of 6.0, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Deco Red
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Deco Red's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.