English Custard M290-5 is a orange paint color from Behr. It has a hex value of #E3B557, LRV 50 and a neutral undertone. Its closest cross-brand match is Serengeti Song from Vista Paint (nearly identical), with 49 more equivalents across other brands.
Ref. #E3B557 · M290-5
English Custard
50%LRV Value
NeutralUndertone
English Custard Technical Profile
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English Custard in Every Brand
The closest equivalent to English Custard in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrEnglish Custard
Nearly identical
Vista PaintSerengeti Song
Serengeti Song
Vista Paint
Nearly identical
Va Va Voom
PPG
Nearly identical
Santa Fe Tan
Dunn-Edwards
Nearly identical
Damask Gold
Benjamin Moore
Nearly identical
Butterscotch Lollipop
Valspar
Nearly identical
Gambol Gold
Sherwin-Williams
Nearly identical
Saffron Spice
Dutch Boy
Nearly identical
Lioness
Hirshfield's
Very similar
Aspire .05
Colorhouse
Very similar
Equator
Kilz
Very similar
Babouche
Farrow & Ball
Very similar
Golden Yellow
RAL
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With English Custard
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
English Custard
#E3B557
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#B6C56D
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for English Custard
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
English Custard Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to English Custard.
More orange colors from other brands
Cross-brand colors in the orange family — useful when you want a similar look from a different brand.
English Custard — Frequently Asked Questions
What undertone does English Custard have?
English Custard by Behr has a neutral undertone and sits in the orange color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample English Custard in your own space before committing.
What colors match English Custard from other brands?
The closest cross-brand equivalents to English Custard are Serengeti Song by Vista Paint (a near-identical match), Va Va Voom by PPG (a near-identical match), Santa Fe Tan by Dunn-Edwards (a near-identical match) — the best options for getting English Custard's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of English Custard?
English Custard has a Light Reflectance Value (LRV) of 50.1, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-light color — bright enough for living areas yet soft enough for bedrooms, and adaptable across most lighting conditions.
Explore More with English Custard
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why English Custard's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.