Florence Red by Behr paint color
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Ref. #652732 · BXC-76

Florence Red

8%LRV Value
Warm (Pink)Undertone
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Florence Red Technical Profile

What color is Florence Red? It's a dark warm red with the hex code #652732. Colors similar to Florence Red include RAL Wine Red, Vista Paint Wendy Way. Florence Red has a warm (pink) undertone, which affects how it pairs with trim, flooring, and adjacent wall colors. With an LRV of 8, Florence Red creates a dramatic, enveloping mood — best on accent walls, dining rooms, and intimate spaces where atmosphere matters more than reflected light. Pair it with creamy off-whites like Alabaster for trim, walnut or cherry hardwoods, and brass hardware — the warmth keeps reds from feeling clinical. Deep forest green or navy work as bold accent walls. Reds intensify under 2700K-3000K warm bulbs, deepening into wine territory. Under 4000K+ cool LEDs they can read pinker or slightly washed — sample under your actual room lighting before committing.

HEX Code#652732
RGB101, 39, 50
LRV8.0
UndertoneWarm (Pink)
Color Familyred
BrandBehr
Generate PaletteCompareBuy at BehrBuy at Home Depot

Colors Similar to Florence Red

Closest digital match based on color values. Always verify with physical samples.

Wine Red

RAL

Very similar

Wendy Way

Vista Paint

Very similar

Wood .04

Colorhouse

Very similar

Colonial Red

MPC

Very similar

Borscht

Sherwin-Williams

Very similar

Radicchio

Benjamin Moore

Very similar

Sophistication

Hirshfield's

Visible difference

Jazzy Red

Valspar

Visible difference
Recommended Pairings

Colors That Work With Florence Red

Timeless pairing with clean white trim and a tonal accent wall

Living room with applied paint colors

Side Walls

Florence Red

#652732

Accent Wall

Tonal Shift

A warm shift that adds depth without clashing.

#795646

Trim & Molding

Pure White

Crisp white trim for a clean, traditional look.

#FFFFFF

Customize in Room VisualizerExplore full palette →

Color Palettes for Florence Red

Color harmonies based on color theory — each swatch links to the closest matching paint.

Opposite on the color wheel — creates vibrant contrast

Base

Sun Dried Tomato

Complement

Tutu Teal

Florence Red Room Palettes

Color schemes built around this color — each swatch links to the closest matching paint.

Walls

Kyoto Pearl

Trim

New House White

Accent

This Color

Pop

Red Jalapeno

Warm & Inviting

Warm tones with cozy appeal — welcoming and comfortable

Walls

Pearls And Lace

Trim

Frost

Accent

This Color

Pop

Siamese Green

Cool & Calm

Cool hues with soft contrast — serene and restful

Walls

Pearls And Lace

Trim

Frost

Accent

This Color

Pop

Blue Jewel

Bold Contrast

Complementary hues with punch — dynamic and striking

Similar Behr Colors

Other Behr colors close to Florence Red.

Poisonberry

Behr · BXC-18

#612939

Burnished Mahogany

Behr · 160F-7

#5F2E37

Chianti

Behr · S-H-150

#5F283B

Sly Fox

Behr · S-H-160

#6F2A36

Fire Roasted

Behr · S150-7

#693135

Cinnamon Cherry

Behr · S-H-140

#69263D

More red colors from other brands

Cross-brand colors in the red family — useful when you want a similar look from a different brand.

Ibis Pink

Kilz · LH140

#CB556E

Kung Fu

Hirshfield's · 109

#643B42

Pressed Blossoms

Valspar · 1004-8C

#E7DCDB

Rocky Cliff

Vista Paint · K-1091

#DC9886

Fiesta

PPG · 1065-2

#EDD8D2

Andes Ash

Hirshfield's · 127

#C1A097

Florence Red — Frequently Asked Questions

What undertone does Florence Red have?
Florence Red by Behr has a warm (pink) undertone and belongs to the red color family.
What colors match Florence Red from other brands?
The closest matches are Wine Red by RAL (#5E2129), Wendy Way by Vista Paint (#682F34), Wood .04 by Colorhouse (#67272A). Always verify with physical samples.
What is the LRV of Florence Red?
Florence Red has an LRV of 8.0, where 0 is pure black and 100 is pure white.

Explore More with Florence Red

See It on a Wall

Preview this color in a real room

How Much Paint?

Calculate gallons for your project

Browse red Colors

Explore more shades in this family

Related Reading

How to Match Paint Colors Across Brands

The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.

Understanding Paint Color Undertones

Why Florence Red's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.

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