Heirloom PPU2-10 is a red paint color from Behr. It has a hex value of #B67A72, LRV 25 and a warm (golden) undertone. Its closest cross-brand match is Earth Rose from PPG (nearly identical), with 49 more equivalents across other brands.
Ref. #B67A72 · PPU2-10
Heirloom
25%LRV Value
Warm (Golden)Undertone
Heirloom Technical Profile
Use this color
Get this color
Some sample and supply links are affiliate links — if you buy through them, Paint Color HQ may earn a small commission at no extra cost to you. It helps keep the site free.
Heirloom in Every Brand
The closest equivalent to Heirloom in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrHeirloom
Nearly identical
PPGEarth Rose
Earth Rose
PPG
Nearly identical
Rose Splendor
Dutch Boy
Nearly identical
Coral Clay
Sherwin-Williams
Very similar
Badlands
Benjamin Moore
Very similar
Brickwork
Kilz
Very similar
Rhapsody
Valspar
Very similar
Impatient Heart
Vista Paint
Very similar
Summer's Eve
Hirshfield's
Very similar
Brick Fence
Dunn-Edwards
Very similar
Red Earth
Farrow & Ball
Visible difference
Antique Pink
RAL
Visible difference
Clay .07
Colorhouse
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Heirloom
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Heirloom
#B67A72
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#AD9E85
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Heirloom
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Heirloom Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Heirloom.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Heirloom — Frequently Asked Questions
What undertone does Heirloom have?
Heirloom by Behr has a warm (golden) undertone and sits in the red color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Heirloom in your own space before committing.
What colors match Heirloom from other brands?
The closest cross-brand equivalents to Heirloom are Earth Rose by PPG (a near-identical match), Rose Splendor by Dutch Boy (a near-identical match), Coral Clay by Sherwin-Williams (a very close match) — the best options for getting Heirloom's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Heirloom?
Heirloom has a Light Reflectance Value (LRV) of 25.1, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-depth color with real presence — strong on accent walls, libraries, and rooms with good natural light.
Explore More with Heirloom
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Heirloom's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.