Infamous by Behr paint color
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Ref. #677C99 · N540-5

Infamous

20%LRV Value
NeutralUndertone
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Infamous N540-5 is a neutral paint color from Behr. It has a hex value of #677C99, LRV 20 and a neutral undertone. Its closest cross-brand match is Searching Blue from Sherwin-Williams (nearly identical), with 49 more equivalents across other brands.

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Infamous Technical Profile

HEX Code#677C99
RGB103, 124, 153
LRV19.6
UndertoneNeutral
Color Familyneutral
BrandBehr

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Infamous in Every Brand

The closest equivalent to Infamous in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →

BehrInfamous
Nearly identical
Sherwin-WilliamsSearching Blue

Searching Blue

Sherwin-Williams

Nearly identical

Lustrous Blue

Dutch Boy

Nearly identical

Bay View

Dunn-Edwards

Nearly identical

Indigo Dreams

Valspar

Very similar

Madonna Blue

Hirshfield's

Very similar

Prairie Kitchen Blue

PPG

Very similar

Atlantic Ocean

Kilz

Very similar

Madonna Blue

Vista Paint

Very similar

Yin Yang

Benjamin Moore

Very similar

Pigeon Blue

RAL

Visible difference

Cook's Blue

Farrow & Ball

Visible difference

Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.

Recommended Pairings

Colors That Work With Infamous

Timeless pairing with clean white trim and a tonal accent wall

Living room with applied paint colors

Side Walls

Infamous

#677C99

Accent Wall

Tonal Shift

A warm shift that adds depth without clashing.

#8885AD

Trim & Molding

Pure White

Crisp white trim for a clean, traditional look.

#FFFFFF

Customize in Room VisualizerExplore full palette →

Color Palettes for Infamous

Color harmonies based on color theory — each swatch links to the closest matching paint.

Opposite on the color wheel — creates vibrant contrast

Base

Provence

Complement

Hopsack

Infamous Room Palettes

Color schemes built around this color — each swatch links to the closest matching paint.

Walls

Mystic Fairy

Trim

Ultra Pure White®

Accent

This Color

Pop

Sophisticated Lilac

Warm & Inviting

Warm tones with cozy appeal — welcoming and comfortable

Walls

Silver Charm

Trim

Blanca Peak

Accent

This Color

Pop

Hacienda Tile

Cool & Calm

Cool hues with soft contrast — serene and restful

Walls

Silver Charm

Trim

Blanca Peak

Accent

This Color

Pop

Golden Leaf

Bold Contrast

Complementary hues with punch — dynamic and striking

Similar Behr Colors

Other Behr colors close to Infamous.

Provence

Behr · ICC-74

#678198

Lead Cast

Behr · MQ5-52

#6A7F9C

Always Indigo

Behr · ECC-57-3

#66778C

Windy Seas

Behr · ECC-31-1

#667F8B

Glass Sapphire

Behr · PPU14-2

#587B9B

Rocky Creek

Behr · PPF-37

#6F848E

More neutral colors from other brands

Cross-brand colors in the neutral family — useful when you want a similar look from a different brand.

Fashion Pink

Kilz · RA240-02

#BBA4C2

Graceful Gray

Valspar · 8006-2E

#A8A298

Frosted

Benjamin Moore · CC-8

#C0A5A1

Broccoflower

Sherwin-Williams · 9039

#8FA277

Double Infinity

Valspar · 8004-1F

#676064

Cultural Garden Green

PPG · 70GY 35/237

#83AC8A

Infamous — Frequently Asked Questions

What undertone does Infamous have?
Infamous by Behr has a neutral undertone and sits in the neutral color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Infamous in your own space before committing.
What colors match Infamous from other brands?
The closest cross-brand equivalents to Infamous are Searching Blue by Sherwin-Williams (a near-identical match), Lustrous Blue by Dutch Boy (a near-identical match), Bay View by Dunn-Edwards (a near-identical match) — the best options for getting Infamous's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Infamous?
Infamous has a Light Reflectance Value (LRV) of 19.6, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.

Explore More with Infamous

See It on a Wall

Preview this color in a real room

How Much Paint?

Calculate gallons for your project

Browse neutral Colors

Explore more shades in this family

Related Reading

How to Match Paint Colors Across Brands

The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.

Understanding Paint Color Undertones

Why Infamous's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.

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