Ref. #677C99 · N540-5
Infamous
20%LRV Value
NeutralUndertone
Infamous Technical Profile
What color is Infamous? It's a deep cool neutral with the hex code #677C99. Colors similar to Infamous include Sherwin-Williams Searching Blue, MPC Lazy Sunday, Dunn-Edwards Bay View. Infamous has a neutral undertone, which affects how it pairs with trim, flooring, and adjacent wall colors. With an LRV of 20, Infamous creates a dramatic, enveloping mood — best on accent walls, dining rooms, and intimate spaces where atmosphere matters more than reflected light. As a cool neutral, Infamous pairs with cool whites for trim, gray-toned or rift-cut oak floors, and brushed nickel or polished chrome hardware. Black accents and natural greenery add contrast. Cool neutrals hold their crisp quality under 4000K+ daylight bulbs. Under 2700K warm light they soften considerably — particularly true for any blue or green undertone.
Colors Similar to Infamous
Closest digital match based on color values. Always verify with physical samples.
Recommended Pairings
Colors That Work With Infamous
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Infamous
#677C99
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#8885AD
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Infamous
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Infamous Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Infamous.
More neutral colors from other brands
Cross-brand colors in the neutral family — useful when you want a similar look from a different brand.
Infamous — Frequently Asked Questions
What undertone does Infamous have?
Infamous by Behr has a neutral undertone and belongs to the neutral color family.
What colors match Infamous from other brands?
The closest matches are Searching Blue by Sherwin-Williams (#6C7F9A), Lazy Sunday by MPC (#617A9B), Bay View by Dunn-Edwards (#6A819E). Always verify with physical samples.
What is the LRV of Infamous?
Infamous has an LRV of 19.6, where 0 is pure black and 100 is pure white.
Explore More with Infamous
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Infamous's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.