Informal Ivory 330E-1 is a yellow paint color from Behr. It has a hex value of #F1EED4, estimated LRV 80 and a neutral undertone. Its closest cross-brand match is Good Graces from PPG (nearly identical), with 49 more equivalents across other brands.
Behr · #F1EED4 · 330E-1
Informal Ivory
80%Estimated LRV
NeutralUndertone
Informal Ivory Technical Profile
HEX Code#F1EED4
RGB241, 238, 212
Estimated LRV80.0
UndertoneNeutral
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familyyellow
BrandBehr
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Informal Ivory
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Good Graces
PPG
#F3F0D6
Close digital match
Kindred Spirit
Vista Paint
#F3EFD4
Close digital match
Carambola
Sherwin-Williams
#EFEBD1
Close digital match
Blossom Tint
Benjamin Moore
#F5F2D9
Close digital match
Feathered Fern
Valspar
#EEEACF
Close digital match
Oyster White
RAL
#EEEACD
Close digital match
Spotlight
Hirshfield's
#F5EFD3
Close digital match
Pithed Lemon
Dutch Boy
#F2ECD0
Close digital match
Shyness
Dunn-Edwards
#F3F3D9
Close digital match
Healing Springs
Kilz
#E9EAD3
Similar digital color
Imagine .04
Colorhouse
#F0EDDB
Similar digital color
James White
Farrow & Ball
#EDE9D8
Similar digital color
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Informal Ivory
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Informal Ivory
#F1EED4
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#9FB87A
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Informal Ivory
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Informal Ivory Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Informal Ivory.
More yellow colors from other brands
Cross-brand colors in the yellow family — useful when you want a similar look from a different brand.
Informal Ivory — Frequently Asked Questions
What undertone does Informal Ivory have?
Informal Ivory by Behr has a neutral undertone and sits in the yellow color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Informal Ivory from other brands?
The closest cross-brand equivalents to Informal Ivory are Good Graces by PPG (a close digital match), Kindred Spirit by Vista Paint (a close digital match), Bright Laughter by PPG (a close digital match) — the best options for getting Informal Ivory's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Informal Ivory?
Informal Ivory has a estimated lightness value of 80.0, on a scale where 0 is pure black and 100 is pure white — that makes it a light, reflective color that bounces plenty of light back into a room — well-suited to north-facing spaces, hallways, and smaller rooms that need to feel brighter.
Explore More with Informal Ivory
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Informal Ivory's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.