Informal Ivory 330E-1 is a yellow paint color from Behr. It has a hex value of #F1EED4, LRV 80 and a neutral undertone. Its closest cross-brand match is Good Graces from PPG (nearly identical), with 49 more equivalents across other brands.
Ref. #F1EED4 · 330E-1
Informal Ivory
80%LRV Value
NeutralUndertone
Informal Ivory Technical Profile
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Informal Ivory in Every Brand
The closest equivalent to Informal Ivory in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrInformal Ivory
Nearly identical
PPGGood Graces
Good Graces
PPG
Nearly identical
Kindred Spirit
Vista Paint
Nearly identical
Carambola
Sherwin-Williams
Nearly identical
Blossom Tint
Benjamin Moore
Nearly identical
Feathered Fern
Valspar
Nearly identical
Oyster White
RAL
Nearly identical
Spotlight
Hirshfield's
Nearly identical
Pithed Lemon
Dutch Boy
Nearly identical
Shyness
Dunn-Edwards
Nearly identical
Healing Springs
Kilz
Very similar
Imagine .04
Colorhouse
Very similar
James White
Farrow & Ball
Very similar
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Informal Ivory
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Informal Ivory
#F1EED4
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#9FB87A
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Informal Ivory
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Informal Ivory Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Informal Ivory.
More yellow colors from other brands
Cross-brand colors in the yellow family — useful when you want a similar look from a different brand.
Informal Ivory — Frequently Asked Questions
What undertone does Informal Ivory have?
Informal Ivory by Behr has a neutral undertone and sits in the yellow color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Informal Ivory in your own space before committing.
What colors match Informal Ivory from other brands?
The closest cross-brand equivalents to Informal Ivory are Good Graces by PPG (a near-identical match), Kindred Spirit by Vista Paint (a near-identical match), Bright Laughter by PPG (a near-identical match) — the best options for getting Informal Ivory's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Informal Ivory?
Informal Ivory has a Light Reflectance Value (LRV) of 80.0, on a scale where 0 is pure black and 100 is pure white — that makes it a light, reflective color that bounces plenty of light back into a room — well-suited to north-facing spaces, hallways, and smaller rooms that need to feel brighter.
Explore More with Informal Ivory
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Informal Ivory's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.