Jute reads as warm and grounded — strong in kitchens, family rooms, and any space where warmth is the dominant mood you're after. At LRV 53 it sits in the comfortable mid-light range — bright enough for living areas, soft enough for bedrooms, and adaptable across most lighting conditions. Skip it in rooms that already run warm or get strong afternoon sun, where it can tip into an overpowering glow.
Ref. #DDBB96 · PMD-69
Jute
53%LRV Value
Jute Technical Profile
What color is Behr Jute (PMD-69)? It's a medium warm orange — hex #DDBB96, LRV 53. The closest cross-brand equivalent to Jute is Valspar Sun Tan — a near-identical match on the wall, with Dunn-Edwards Friar Tuck and Hirshfield's Honey Glow also close. At LRV 53, Jute sits in the comfortable mid-light range — bright enough for living areas yet soft enough for bedrooms, and adaptable across most lighting conditions. Pair it with warm whites like White Dove, white oak floors, and unlacquered brass or copper hardware. Terracotta tile or deep green plants complete an earthy warm palette. At mid saturation, this color sits at a flexible mid-point — bold enough to anchor a room without dominating, and pairs cleanly with both crisp and creamy whites. Oranges glow under 2700K warm bulbs, deepening into rich amber. Under 4000K cool light they can lose warmth and shift toward beige — particularly true for muted or dusty oranges. At mid saturation the lighting shift is moderate but real — sample under both warm-bulb evening light and cool-daylight morning light before committing.
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Colors Similar to Jute
Closest digital match based on color values. Always verify with physical samples.
Recommended Pairings
Colors That Work With Jute
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Jute
#DDBB96
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#B7B87A
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Jute
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Jute Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Jute.
More orange colors from other brands
Cross-brand colors in the orange family — useful when you want a similar look from a different brand.
Jute — Frequently Asked Questions
What colors match Jute from other brands?
The closest cross-brand equivalents to Jute are Sun Tan by Valspar (a near-identical match), Friar Tuck by Dunn-Edwards (a near-identical match), Honey Glow by Hirshfield's (a near-identical match). These are ranked with the CIEDE2000 color-difference formula, which scores how similar two colors actually look to the eye rather than matching them by name — so they're the best options for getting Jute's look in a brand your local store carries. Always confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Jute?
Jute has a Light Reflectance Value (LRV) of 53.1, on a scale where 0 is pure black and 100 is pure white. That makes it a mid-light color — bright enough for living areas yet soft enough for bedrooms, and adaptable across most lighting conditions. LRV is the most reliable guide to how light or dark a paint will read in a real room — more dependable than the swatch on your screen, which varies by monitor.
Explore More with Jute
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Paint Sheen Guide
Flat, eggshell, satin, or semi-gloss — the right finish for Jute depends on the room. Here's how to choose.