Koi UL120-18 is a red paint color from Behr. It has a hex value of #C35539, estimated LRV 18 and a warm (golden) undertone. Its closest cross-brand match is Fireball Orange from Benjamin Moore (nearly identical), with 49 more equivalents across other brands.
Behr · #C35539 · UL120-18
Koi
18%Estimated LRV
Warm (Golden)Undertone
Koi Technical Profile
HEX Code#C35539
RGB195, 85, 57
Estimated LRV18.4
UndertoneWarm (Golden)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familyred
BrandBehr
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Koi
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Fireball Orange
Benjamin Moore
#C45333
Close digital match
Cinnamon Stone
PPG
#C9543A
Close digital match
Spicy Tomato
Dunn-Edwards
#C75433
Close digital match
Cayenne
Sherwin-Williams
#C04D35
Similar digital color
Jack O' Lantern
Dutch Boy
#C35530
Similar digital color
Best of the Bunch
Vista Paint
#BC543F
Similar digital color
Pearl Orange
RAL
#C35831
Similar digital color
Best of the Bunch
Hirshfield's
#BD5442
Similar digital color
Vivid Orange
Valspar
#CF5942
Similar digital color
Scorching Hot
Kilz
#B05C44
Similar digital color
Charlotte's Locks
Farrow & Ball
#D65F3D
Visible digital difference
Petal .06
Colorhouse
#BA4133
Visible digital difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Koi
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Koi
#C35539
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#BAA575
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Koi
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Koi Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Koi.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Koi — Frequently Asked Questions
What undertone does Koi have?
Koi by Behr has a warm (golden) undertone and sits in the red color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Koi from other brands?
The closest cross-brand equivalents to Koi are Fireball Orange by Benjamin Moore (a close digital match), Cinnamon Stone by PPG (a close digital match), Spicy Tomato by Dunn-Edwards (a close digital match) — the best options for getting Koi's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Koi?
Koi has a estimated lightness value of 18.4, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Koi
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Koi's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.