Lavender Memory M550-2 is a blue paint color from Behr. It has a hex value of #D7DDFA, LRV 66 and a cool (violet) undertone. Its closest cross-brand match is Flax Bloom from Dunn-Edwards (nearly identical), with 49 more equivalents across other brands.
Ref. #D7DDFA · M550-2
Lavender Memory
66%LRV Value
Cool (Violet)Undertone
Lavender Memory Technical Profile
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Lavender Memory in Every Brand
The closest equivalent to Lavender Memory in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrLavender Memory
Nearly identical
Dunn-EdwardsFlax Bloom
Flax Bloom
Dunn-Edwards
Nearly identical
Purple Lace
Benjamin Moore
Very similar
Beautiful Berry
Vista Paint
Very similar
Twilight Mist
Valspar
Very similar
Globe Thistle
PPG
Very similar
Casa del Mar
Hirshfield's
Very similar
Pixie
Kilz
Very similar
Lavender Dreams
Dutch Boy
Very similar
Hyacinth Tint
Sherwin-Williams
Visible difference
Sprout .07
Colorhouse
Visible difference
Calluna
Farrow & Ball
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Lavender Memory
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Lavender Memory
#D7DDFA
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#8969C9
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Lavender Memory
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Lavender Memory Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Lavender Memory.
More blue colors from other brands
Cross-brand colors in the blue family — useful when you want a similar look from a different brand.
Lavender Memory — Frequently Asked Questions
What undertone does Lavender Memory have?
Lavender Memory by Behr has a cool (violet) undertone and sits in the blue color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Lavender Memory in your own space before committing.
What colors match Lavender Memory from other brands?
The closest cross-brand equivalents to Lavender Memory are Flax Bloom by Dunn-Edwards (a near-identical match), Purple Lace by Benjamin Moore (a very close match), Beautiful Berry by Vista Paint (a very close match) — the best options for getting Lavender Memory's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Lavender Memory?
Lavender Memory has a Light Reflectance Value (LRV) of 66.0, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-light color — bright enough for living areas yet soft enough for bedrooms, and adaptable across most lighting conditions.
Explore More with Lavender Memory
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Lavender Memory's cool (violet) undertone matters more than its surface color — and how to read undertones in any paint chip.