Lite Cocoa MQ1-55 is a neutral paint color from Behr. It has a hex value of #B1978C, LRV 33 and a neutral undertone. Its closest cross-brand match is Baywood Brown from Benjamin Moore (nearly identical), with 49 more equivalents across other brands.
Ref. #B1978C · MQ1-55
Lite Cocoa
33%LRV Value
NeutralUndertone
Lite Cocoa Technical Profile
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Lite Cocoa in Every Brand
The closest equivalent to Lite Cocoa in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrLite Cocoa
Nearly identical
Benjamin MooreBaywood Brown
Baywood Brown
Benjamin Moore
Nearly identical
Mauve Blush
Valspar
Nearly identical
Iris Mauve
PPG
Very similar
Natchez
Vista Paint
Very similar
Rose Mauve
Dunn-Edwards
Very similar
Natchez
Hirshfield's
Very similar
Emerging Taupe
Sherwin-Williams
Very similar
Hennepin Stone
Dutch Boy
Very similar
Dead Salmon
Farrow & Ball
Very similar
Clove
Kilz
Very similar
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Lite Cocoa
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Lite Cocoa
#B1978C
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#ADA585
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Lite Cocoa
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Lite Cocoa Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Lite Cocoa.
More neutral colors from other brands
Cross-brand colors in the neutral family — useful when you want a similar look from a different brand.
Lite Cocoa — Frequently Asked Questions
What undertone does Lite Cocoa have?
Lite Cocoa by Behr has a neutral undertone and sits in the neutral color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Lite Cocoa in your own space before committing.
What colors match Lite Cocoa from other brands?
The closest cross-brand equivalents to Lite Cocoa are Baywood Brown by Benjamin Moore (a near-identical match), Mauve Blush by Valspar (a near-identical match), Iris Mauve by PPG (a very close match) — the best options for getting Lite Cocoa's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Lite Cocoa?
Lite Cocoa has a Light Reflectance Value (LRV) of 33.4, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-depth color with real presence — strong on accent walls, libraries, and rooms with good natural light.
Explore More with Lite Cocoa
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Lite Cocoa's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.