Lite Cocoa MQ1-55 is a neutral paint color from Behr. It has a hex value of #B1978C, estimated LRV 33 and a neutral undertone. Its closest cross-brand match is Baywood Brown from Benjamin Moore (nearly identical), with 49 more equivalents across other brands.
Behr · #B1978C · MQ1-55
Lite Cocoa
33%Estimated LRV
NeutralUndertone
Lite Cocoa Technical Profile
HEX Code#B1978C
RGB177, 151, 140
Estimated LRV33.4
UndertoneNeutral
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familyneutral
BrandBehr
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Lite Cocoa
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Baywood Brown
Benjamin Moore
#B6998B
Close digital match
Mauve Blush
Valspar
#B89B91
Close digital match
Iris Mauve
PPG
#B39B94
Similar digital color
Natchez
Vista Paint
#B99E94
Similar digital color
Rose Mauve
Dunn-Edwards
#AF9690
Similar digital color
Natchez
Hirshfield's
#BA9F95
Similar digital color
Emerging Taupe
Sherwin-Williams
#B8A196
Similar digital color
Hennepin Stone
Dutch Boy
#BDA097
Similar digital color
Dead Salmon
Farrow & Ball
#B49D8D
Similar digital color
Clove
Kilz
#A68F80
Similar digital color
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Lite Cocoa
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Lite Cocoa
#B1978C
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#ADA585
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Lite Cocoa
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Lite Cocoa Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Lite Cocoa.
More neutral colors from other brands
Cross-brand colors in the neutral family — useful when you want a similar look from a different brand.
Lite Cocoa — Frequently Asked Questions
What undertone does Lite Cocoa have?
Lite Cocoa by Behr has a neutral undertone and sits in the neutral color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Lite Cocoa from other brands?
The closest cross-brand equivalents to Lite Cocoa are Baywood Brown by Benjamin Moore (a close digital match), Mauve Blush by Valspar (a close digital match), Iris Mauve by PPG (a very close match) — the best options for getting Lite Cocoa's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Lite Cocoa?
Lite Cocoa has a estimated lightness value of 33.4, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-depth color with real presence — strong on accent walls, libraries, and rooms with good natural light.
Explore More with Lite Cocoa
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Lite Cocoa's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.