Madison Avenue by Behr paint color
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Ref. #3C3D3D · QE-64

Madison Avenue

5%LRV Value
NeutralUndertone
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Madison Avenue Technical Profile

What color is Madison Avenue? It's a dark neutral gray with the hex code #3C3D3D. Colors similar to Madison Avenue include Kilz True Black, Hirshfield's Black Licorice, Vista Paint Sayward Pine. Madison Avenue has a neutral undertone, which affects how it pairs with trim, flooring, and adjacent wall colors. With an LRV of 5, Madison Avenue creates a dramatic, enveloping mood — best on accent walls, dining rooms, and intimate spaces where atmosphere matters more than reflected light. Madison Avenue is a true neutral — pair with any wood, any metal, any trim color. Off-white trim works in most homes; brushed nickel or matte black hardware both read well across spaces. True neutrals read consistently across lighting conditions, which is why they're popular base colors. They inherit a faint warm cast under 2700K and a cool cast under 4000K, but never dramatically.

HEX Code#3C3D3D
RGB60, 61, 61
LRV4.6
UndertoneNeutral
Color Familygray
BrandBehr
Generate PaletteCompareBuy at BehrBuy at Home Depot

Colors Similar to Madison Avenue

Closest digital match based on color values. Always verify with physical samples.

True Black

Kilz

Nearly identical

Black Licorice

Hirshfield's

Nearly identical

Sayward Pine

Vista Paint

Nearly identical

Black Jack

Benjamin Moore

Nearly identical

Dark Engine

Dunn-Edwards

Nearly identical

Caviar

Valspar

Nearly identical

Greenblack

Sherwin-Williams

Nearly identical

Black Magic

PPG

Nearly identical
Recommended Pairings

Colors That Work With Madison Avenue

Timeless pairing with clean white trim and a tonal accent wall

Living room with applied paint colors

Side Walls

Madison Avenue

#3C3D3D

Accent Wall

Tonal Shift

A warm shift that adds depth without clashing.

#455667

Trim & Molding

Pure White

Crisp white trim for a clean, traditional look.

#FFFFFF

Customize in Room VisualizerExplore full palette →

Color Palettes for Madison Avenue

Color harmonies based on color theory — each swatch links to the closest matching paint.

Opposite on the color wheel — creates vibrant contrast

Base

Black

Complement

Sayward Pine

Madison Avenue Room Palettes

Color schemes built around this color — each swatch links to the closest matching paint.

Walls

Gentle Rain

Trim

Frost 1857

Accent

This Color

Pop

Turtle Creek

Warm & Inviting

Warm tones with cozy appeal — welcoming and comfortable

Walls

White Metal

Trim

Frost

Accent

This Color

Pop

Red Gerbera

Cool & Calm

Cool hues with soft contrast — serene and restful

Walls

Smoked Oyster

Trim

Frost

Accent

This Color

Pop

Mexican Chile

Bold Contrast

Complementary hues with punch — dynamic and striking

Similar Behr Colors

Other Behr colors close to Madison Avenue.

Totally Black

Behr · HDC-MD-04

#3E3F41

Off Broadway

Behr · MQ1-35

#433F3E

Black Garnet

Behr · N110-7

#38363D

Bear Rug

Behr · S-G-790

#453839

Astronomical

Behr · N450-7

#334142

Black Bean

Behr · 790D-7

#40493D

More gray colors from other brands

Cross-brand colors in the gray family — useful when you want a similar look from a different brand.

Charming Violet

Hirshfield's · 1221

#8C7281

Midnight in the Tropics

Vista Paint · K-832

#3F4341

Shadow Taupe

PPG · 14-01

#B4AAA0

Silver Peony

Benjamin Moore · 1475

#C7BFC3

Pebble Beach

Benjamin Moore · 1597

#C9CECE

Soft Steel

Kilz · RL110

#ACACAC

Madison Avenue — Frequently Asked Questions

What undertone does Madison Avenue have?
Madison Avenue by Behr has a neutral undertone and belongs to the gray color family.
What colors match Madison Avenue from other brands?
The closest matches are True Black by Kilz (#3D3D3D), Black Licorice by Hirshfield's (#3A3B3B), Sayward Pine by Vista Paint (#3A3C3D). Always verify with physical samples.
What is the LRV of Madison Avenue?
Madison Avenue has an LRV of 4.6, where 0 is pure black and 100 is pure white.

Explore More with Madison Avenue

See It on a Wall

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How Much Paint?

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Browse gray Colors

Explore more shades in this family

Related Reading

How to Match Paint Colors Across Brands

The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.

Understanding Paint Color Undertones

Why Madison Avenue's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.

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