Madison Avenue QE-64 is a gray paint color from Behr. It has a hex value of #3C3D3D, LRV 5 and a neutral undertone. Its closest cross-brand match is Starless Sky from PPG (nearly identical), with 49 more equivalents across other brands.
Ref. #3C3D3D · QE-64
Madison Avenue
5%LRV Value
NeutralUndertone
Madison Avenue Technical Profile
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Madison Avenue in Every Brand
The closest equivalent to Madison Avenue in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrMadison Avenue
Nearly identical
PPGStarless Sky
Starless Sky
PPG
Nearly identical
True Black
Kilz
Nearly identical
Black Licorice
Hirshfield's
Nearly identical
Sayward Pine
Vista Paint
Nearly identical
Black Jack
Benjamin Moore
Nearly identical
Dark Engine
Dunn-Edwards
Nearly identical
Caviar
Valspar
Nearly identical
Greenblack
Sherwin-Williams
Nearly identical
Cauldron
Dutch Boy
Nearly identical
Pitch Black
Farrow & Ball
Very similar
Nourish .06
Colorhouse
Very similar
Black Olive
RAL
Very similar
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Madison Avenue
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Madison Avenue
#3C3D3D
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#455667
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Madison Avenue
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Madison Avenue Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Madison Avenue.
More gray colors from other brands
Cross-brand colors in the gray family — useful when you want a similar look from a different brand.
Madison Avenue — Frequently Asked Questions
What undertone does Madison Avenue have?
Madison Avenue by Behr has a neutral undertone and sits in the gray color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Madison Avenue in your own space before committing.
What colors match Madison Avenue from other brands?
The closest cross-brand equivalents to Madison Avenue are Starless Sky by PPG (a near-identical match), True Black by Kilz (a near-identical match), Black Licorice by Hirshfield's (a near-identical match) — the best options for getting Madison Avenue's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Madison Avenue?
Madison Avenue has a Light Reflectance Value (LRV) of 4.6, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Madison Avenue
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Madison Avenue's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.