Memories 720A-2 is a off-white paint color from Behr. It has a hex value of #ECE2E8, estimated LRV 74 and a neutral undertone. Its closest cross-brand match is Dream Dust from PPG (nearly identical), with 49 more equivalents across other brands.
Behr · #ECE2E8 · 720A-2
Memories
74%Estimated LRV
NeutralUndertone
Memories Technical Profile
HEX Code#ECE2E8
RGB236, 226, 232
Estimated LRV74.0
UndertoneNeutral
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familyoff-white
BrandBehr
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Memories
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Dream Dust
PPG
#EBE2E8
Close digital match
Hosta Flower
Vista Paint
#EAE0E6
Close digital match
Hosta Flower
Hirshfield's
#EAE1E7
Close digital match
Parisian Dreams
Dutch Boy
#EEE3E8
Close digital match
Raspberry Ice
Benjamin Moore
#ECE4EB
Close digital match
Dreamy Heather
Valspar
#EBE0E8
Close digital match
Snow Plum
Dunn-Edwards
#F4EAF0
Close digital match
Spangle
Sherwin-Williams
#E5DBE5
Similar digital color
Bridal Blush
Kilz
#E2D6DB
Similar digital color
Great White
Farrow & Ball
#E7DEDB
Similar digital color
Sprout .06
Colorhouse
#F7DDE0
Visible digital difference
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Generated palette previews
Colors That Work With Memories
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Memories
#ECE2E8
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#AD8589
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Memories
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Memories Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Memories.
More off-white colors from other brands
Cross-brand colors in the off-white family — useful when you want a similar look from a different brand.
Memories — Frequently Asked Questions
What undertone does Memories have?
Memories by Behr has a neutral undertone and sits in the off-white color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Memories from other brands?
The closest cross-brand equivalents to Memories are Dream Dust by PPG (a close digital match), Hosta Flower by Vista Paint (a close digital match), Hosta Flower by Hirshfield's (a close digital match) — the best options for getting Memories's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Memories?
Memories has a estimated lightness value of 74.0, on a scale where 0 is pure black and 100 is pure white — that makes it a light, reflective color that bounces plenty of light back into a room — well-suited to north-facing spaces, hallways, and smaller rooms that need to feel brighter.
Explore More with Memories
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Memories's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.