Memories 720A-2 is a pink paint color from Behr. It has a hex value of #ECE2E8, LRV 74 and a neutral undertone. Its closest cross-brand match is Dream Dust from PPG (nearly identical), with 49 more equivalents across other brands.
Ref. #ECE2E8 · 720A-2
Memories
74%LRV Value
NeutralUndertone
Memories Technical Profile
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Memories in Every Brand
The closest equivalent to Memories in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrMemories
Nearly identical
PPGDream Dust
Dream Dust
PPG
Nearly identical
Hosta Flower
Vista Paint
Nearly identical
Hosta Flower
Hirshfield's
Nearly identical
Parisian Dreams
Dutch Boy
Nearly identical
Raspberry Ice
Benjamin Moore
Nearly identical
Dreamy Heather
Valspar
Nearly identical
Snow Plum
Dunn-Edwards
Nearly identical
Spangle
Sherwin-Williams
Very similar
Bridal Blush
Kilz
Very similar
Great White
Farrow & Ball
Very similar
Sprout .06
Colorhouse
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Memories
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Memories
#ECE2E8
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#AD8589
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Memories
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Memories Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Memories.
More pink colors from other brands
Cross-brand colors in the pink family — useful when you want a similar look from a different brand.
Memories — Frequently Asked Questions
What undertone does Memories have?
Memories by Behr has a neutral undertone and sits in the pink color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Memories in your own space before committing.
What colors match Memories from other brands?
The closest cross-brand equivalents to Memories are Dream Dust by PPG (a near-identical match), Hosta Flower by Vista Paint (a near-identical match), Hosta Flower by Hirshfield's (a near-identical match) — the best options for getting Memories's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Memories?
Memories has a Light Reflectance Value (LRV) of 74.0, on a scale where 0 is pure black and 100 is pure white — that makes it a light, reflective color that bounces plenty of light back into a room — well-suited to north-facing spaces, hallways, and smaller rooms that need to feel brighter.
Explore More with Memories
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Memories's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.