Moroccan Ruby S140-6 is a red paint color from Behr. It has a hex value of #803648, estimated LRV 12 and a warm (pink) undertone. Its closest cross-brand match is Fine Wine from Vista Paint (nearly identical), with 49 more equivalents across other brands.
Behr · #803648 · S140-6
Moroccan Ruby
12%Estimated LRV
Warm (Pink)Undertone
Moroccan Ruby Technical Profile
HEX Code#803648
RGB128, 54, 72
Estimated LRV12.0
UndertoneWarm (Pink)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familyred
BrandBehr
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
Use this color
Get this color
Some sample and supply links are affiliate links — if you buy through them, Paint Color HQ may earn a small commission at no extra cost to you. It helps keep the site free.
Compare alternatives to Moroccan Ruby
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Fine Wine
Vista Paint
#813545
Close digital match
Cordova Burgundy
Hirshfield's
#7C3744
Close digital match
Cranberry Cocktail
Benjamin Moore
#84404E
Similar digital color
Jazzy Red
Valspar
#783741
Similar digital color
Cherry Harvest
Dunn-Edwards
#883946
Similar digital color
Bold Sangria
PPG
#7E3E52
Similar digital color
Holden' My Heart
Dutch Boy
#80373F
Similar digital color
Fine Wine
Sherwin-Williams
#723941
Similar digital color
Red Tea
Kilz
#743E4F
Similar digital color
Red Violet
RAL
#922B3E
Visible digital difference
Preference Red
Farrow & Ball
#6D4247
Visible digital difference
Create .05
Colorhouse
#942A35
Visible digital difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Moroccan Ruby
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Moroccan Ruby
#803648
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#916758
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Moroccan Ruby
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Moroccan Ruby Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Moroccan Ruby.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Moroccan Ruby — Frequently Asked Questions
What undertone does Moroccan Ruby have?
Moroccan Ruby by Behr has a warm (pink) undertone and sits in the red color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Moroccan Ruby from other brands?
The closest cross-brand equivalents to Moroccan Ruby are Fine Wine by Vista Paint (a close digital match), Cordova Burgundy by Hirshfield's (a close digital match), Cordova Burgundy by Vista Paint (a very close match) — the best options for getting Moroccan Ruby's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Moroccan Ruby?
Moroccan Ruby has a estimated lightness value of 12.0, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Moroccan Ruby
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Moroccan Ruby's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.