Myth 740F-5 is a blue paint color from Behr. It has a hex value of #51757A, LRV 16 and a cool (blue) undertone. Its closest cross-brand match is Vining Ivy from PPG (nearly identical), with 49 more equivalents across other brands.
Ref. #51757A · 740F-5
Myth
16%LRV Value
Cool (Blue)Undertone
Myth Technical Profile
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Myth in Every Brand
The closest equivalent to Myth in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrMyth
Nearly identical
PPGVining Ivy
Vining Ivy
PPG
Nearly identical
Bella Blue
Benjamin Moore
Very similar
Wool .05
Colorhouse
Very similar
Mandalay Bay
Vista Paint
Very similar
Bowman Blue
Hirshfield's
Very similar
Ocean Abyss
Valspar
Very similar
Laka Blue
Dutch Boy
Very similar
Mediterranean
Sherwin-Williams
Very similar
Night Train
Kilz
Very similar
Mysterious Blue
Dunn-Edwards
Very similar
Vardo
Farrow & Ball
Visible difference
Water Blue
RAL
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Myth
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Myth
#51757A
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#667998
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Myth
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Myth Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Myth.
More blue colors from other brands
Cross-brand colors in the blue family — useful when you want a similar look from a different brand.
Myth — Frequently Asked Questions
What undertone does Myth have?
Myth by Behr has a cool (blue) undertone and sits in the blue color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Myth in your own space before committing.
What colors match Myth from other brands?
The closest cross-brand equivalents to Myth are Vining Ivy by PPG (a near-identical match), Bella Blue by Benjamin Moore (a very close match), Fair Isle Blue by Benjamin Moore (a very close match) — the best options for getting Myth's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Myth?
Myth has a Light Reflectance Value (LRV) of 15.9, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Myth
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Myth's cool (blue) undertone matters more than its surface color — and how to read undertones in any paint chip.