Passion Plum HDC-WR15-2 is a pink paint color from Behr. It has a hex value of #9C5F79, LRV 17 and a warm (pink) undertone. Its closest cross-brand match is Rosewine from Dunn-Edwards (nearly identical), with 49 more equivalents across other brands.
Ref. #9C5F79 · HDC-WR15-2
Passion Plum
17%LRV Value
Warm (Pink)Undertone
Passion Plum Technical Profile
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Passion Plum in Every Brand
The closest equivalent to Passion Plum in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrPassion Plum
Nearly identical
Dunn-EdwardsRosewine
Rosewine
Dunn-Edwards
Nearly identical
Fashion Rose
Benjamin Moore
Very similar
Wild Strawberry
PPG
Very similar
Deep Sunset
Valspar
Very similar
Grandeur Plum
Sherwin-Williams
Very similar
Balsamic Berries
Dutch Boy
Very similar
Immortality
Hirshfield's
Very similar
Immortality
Vista Paint
Visible difference
De Janeiro
Kilz
Visible difference
Signal Violet
RAL
Visible difference
Petal .04
Colorhouse
Visible difference
Eating Room Red
Farrow & Ball
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Passion Plum
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Passion Plum
#9C5F79
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#AC8582
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Passion Plum
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Passion Plum Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Passion Plum.
More pink colors from other brands
Cross-brand colors in the pink family — useful when you want a similar look from a different brand.
Passion Plum — Frequently Asked Questions
What undertone does Passion Plum have?
Passion Plum by Behr has a warm (pink) undertone and sits in the pink color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Passion Plum in your own space before committing.
What colors match Passion Plum from other brands?
The closest cross-brand equivalents to Passion Plum are Rosewine by Dunn-Edwards (a near-identical match), Fashion Rose by Benjamin Moore (a very close match), Wild Strawberry by PPG (a very close match) — the best options for getting Passion Plum's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Passion Plum?
Passion Plum has a Light Reflectance Value (LRV) of 16.6, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Passion Plum
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Passion Plum's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.