Passion Plum HDC-WR15-2 is a pink paint color from Behr. It has a hex value of #9C5F79, estimated LRV 17 and a warm (pink) undertone. Its closest cross-brand match is Rosewine from Dunn-Edwards (nearly identical), with 49 more equivalents across other brands.
Behr · #9C5F79 · HDC-WR15-2
Passion Plum
17%Estimated LRV
Warm (Pink)Undertone
Passion Plum Technical Profile
HEX Code#9C5F79
RGB156, 95, 121
Estimated LRV16.6
UndertoneWarm (Pink)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familypink
BrandBehr
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Passion Plum
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Rosewine
Dunn-Edwards
#9D5C75
Close digital match
Fashion Rose
Benjamin Moore
#9F5875
Similar digital color
Wild Strawberry
PPG
#A5647E
Similar digital color
Deep Sunset
Valspar
#A65D75
Similar digital color
Grandeur Plum
Sherwin-Williams
#92576F
Similar digital color
Balsamic Berries
Dutch Boy
#AC5F7E
Similar digital color
Immortality
Hirshfield's
#945B7F
Similar digital color
Immortality
Vista Paint
#91587E
Visible digital difference
De Janeiro
Kilz
#8D557D
Visible digital difference
Signal Violet
RAL
#924E7D
Visible digital difference
Petal .04
Colorhouse
#AA3E71
Visible digital difference
Eating Room Red
Farrow & Ball
#8F4E4D
Visible digital difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Passion Plum
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Passion Plum
#9C5F79
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#AC8582
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Passion Plum
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Passion Plum Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Passion Plum.
More pink colors from other brands
Cross-brand colors in the pink family — useful when you want a similar look from a different brand.
Passion Plum — Frequently Asked Questions
What undertone does Passion Plum have?
Passion Plum by Behr has a warm (pink) undertone and sits in the pink color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Passion Plum from other brands?
The closest cross-brand equivalents to Passion Plum are Rosewine by Dunn-Edwards (a close digital match), Fashion Rose by Benjamin Moore (a very close match), Wild Strawberry by PPG (a very close match) — the best options for getting Passion Plum's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Passion Plum?
Passion Plum has a estimated lightness value of 16.6, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Passion Plum
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Passion Plum's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.