Pharaoh Purple 640D-7 is a purple paint color from Behr. It has a hex value of #4A52AA, estimated LRV 13 and a warm (pink) undertone. Its closest cross-brand match is Crushed Velvet from PPG (very similar), with 49 more equivalents across other brands.
Behr · #4A52AA · 640D-7
Pharaoh Purple
13%Estimated LRV
Warm (Pink)Undertone
Pharaoh Purple Technical Profile
HEX Code#4A52AA
RGB74, 82, 170
Estimated LRV13.0
UndertoneWarm (Pink)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familypurple
BrandBehr
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Pharaoh Purple
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Crushed Velvet
PPG
#445397
Similar digital color
Blue Ember
Valspar
#4C5192
Similar digital color
Twilight Blue
Benjamin Moore
#375597
Visible digital difference
Fresh Take
Vista Paint
#515992
Visible digital difference
Beaded Blue
Dunn-Edwards
#494D8B
Visible digital difference
Fresh Take
Hirshfield's
#505B93
Visible digital difference
Sapphire Sequin
Kilz
#4B568A
Visible digital difference
Passion Purple
Dutch Boy
#4F598D
Visible digital difference
Morning Glory
Sherwin-Williams
#3C4C80
Visible digital difference
Petal .05
Colorhouse
#1F4992
Visible digital difference
Brillant Blue
RAL
#3E5F8A
Visible digital difference
Stiffkey Blue
Farrow & Ball
#4D5B6A
Visible digital difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Pharaoh Purple
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Pharaoh Purple
#4A52AA
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#8F7AAD
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Pharaoh Purple
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Pharaoh Purple Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Pharaoh Purple.
More purple colors from other brands
Cross-brand colors in the purple family — useful when you want a similar look from a different brand.
Pharaoh Purple — Frequently Asked Questions
What undertone does Pharaoh Purple have?
Pharaoh Purple by Behr has a warm (pink) undertone and sits in the purple color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Pharaoh Purple from other brands?
The closest cross-brand equivalents to Pharaoh Purple are Crushed Velvet by PPG (a very close match), Blue Ember by Valspar (a very close match), Twilight Blue by Benjamin Moore (a close match) — the best options for getting Pharaoh Purple's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Pharaoh Purple?
Pharaoh Purple has a estimated lightness value of 13.0, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Pharaoh Purple
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Pharaoh Purple's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.