Pharaoh Purple 640D-7 is a blue paint color from Behr. It has a hex value of #4A52AA, LRV 13 and a warm (pink) undertone. Its closest cross-brand match is Crushed Velvet from PPG (very similar), with 49 more equivalents across other brands.
Ref. #4A52AA · 640D-7
Pharaoh Purple
13%LRV Value
Warm (Pink)Undertone
Pharaoh Purple Technical Profile
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Pharaoh Purple in Every Brand
The closest equivalent to Pharaoh Purple in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrPharaoh Purple
Very similar
PPGCrushed Velvet
Crushed Velvet
PPG
Very similar
Blue Ember
Valspar
Very similar
Twilight Blue
Benjamin Moore
Visible difference
Fresh Take
Vista Paint
Visible difference
Beaded Blue
Dunn-Edwards
Visible difference
Fresh Take
Hirshfield's
Visible difference
Sapphire Sequin
Kilz
Visible difference
Passion Purple
Dutch Boy
Visible difference
Morning Glory
Sherwin-Williams
Visible difference
Petal .05
Colorhouse
Visible difference
Brillant Blue
RAL
Visible difference
Stiffkey Blue
Farrow & Ball
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Pharaoh Purple
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Pharaoh Purple
#4A52AA
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#8F7AAD
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Pharaoh Purple
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Pharaoh Purple Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Pharaoh Purple.
More blue colors from other brands
Cross-brand colors in the blue family — useful when you want a similar look from a different brand.
Pharaoh Purple — Frequently Asked Questions
What undertone does Pharaoh Purple have?
Pharaoh Purple by Behr has a warm (pink) undertone and sits in the blue color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Pharaoh Purple in your own space before committing.
What colors match Pharaoh Purple from other brands?
The closest cross-brand equivalents to Pharaoh Purple are Crushed Velvet by PPG (a very close match), Blue Ember by Valspar (a very close match), Twilight Blue by Benjamin Moore (a close match) — the best options for getting Pharaoh Purple's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Pharaoh Purple?
Pharaoh Purple has a Light Reflectance Value (LRV) of 13.0, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Pharaoh Purple
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Pharaoh Purple's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.