Pimento P180-6 is a red paint color from Behr. It has a hex value of #E6373E, estimated LRV 23 and a warm (golden) undertone. Its closest cross-brand match is Bull's Eye Red from Benjamin Moore (very similar), with 49 more equivalents across other brands.
Behr · #E6373E · P180-6
Pimento
23%Estimated LRV
Warm (Golden)Undertone
Pimento Technical Profile
HEX Code#E6373E
RGB230, 55, 62
Estimated LRV23.0
UndertoneWarm (Golden)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familyred
BrandBehr
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Pimento
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Bull's Eye Red
Benjamin Moore
#DA3F3D
Similar digital color
Rose
RAL
#E63244
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Endless Possibilities
Hirshfield's
#E0413A
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Red Power
Dunn-Edwards
#D63D3B
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Endless Possibilities
Vista Paint
#DB4238
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Scarlet Sun
Valspar
#D24B42
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Old Glory Red
PPG
#D14748
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Gingham Pink
Dutch Boy
#D54F43
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Hibiscus Tea
Kilz
#D75954
Visible digital difference
Stop
Sherwin-Williams
#C33A36
Visible digital difference
Romesco
Farrow & Ball
#BA4845
Visible digital difference
Petal .06
Colorhouse
#BA4133
Visible digital difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Pimento
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Pimento
#E6373E
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#C99569
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Pimento
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Pimento Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Pimento.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Pimento — Frequently Asked Questions
What undertone does Pimento have?
Pimento by Behr has a warm (golden) undertone and sits in the red color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Pimento from other brands?
The closest cross-brand equivalents to Pimento are Bull's Eye Red by Benjamin Moore (a very close match), Rose by RAL (a very close match), Endless Possibilities by Hirshfield's (a very close match) — the best options for getting Pimento's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Pimento?
Pimento has a estimated lightness value of 23.0, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Pimento
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Pimento's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.