Pimento P180-6 is a red paint color from Behr. It has a hex value of #E6373E, LRV 23 and a warm (golden) undertone. Its closest cross-brand match is Bull's Eye Red from Benjamin Moore (very similar), with 49 more equivalents across other brands.
Ref. #E6373E · P180-6
Pimento
23%LRV Value
Warm (Golden)Undertone
Pimento Technical Profile
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Pimento in Every Brand
The closest equivalent to Pimento in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrPimento
Very similar
Benjamin MooreBull's Eye Red
Bull's Eye Red
Benjamin Moore
Very similar
Rose
RAL
Very similar
Endless Possibilities
Hirshfield's
Very similar
Red Power
Dunn-Edwards
Very similar
Endless Possibilities
Vista Paint
Very similar
Scarlet Sun
Valspar
Very similar
Old Glory Red
PPG
Very similar
Gingham Pink
Dutch Boy
Very similar
Hibiscus Tea
Kilz
Visible difference
Stop
Sherwin-Williams
Visible difference
Romesco
Farrow & Ball
Visible difference
Petal .06
Colorhouse
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Pimento
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Pimento
#E6373E
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#C99569
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Pimento
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Pimento Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Pimento.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Pimento — Frequently Asked Questions
What undertone does Pimento have?
Pimento by Behr has a warm (golden) undertone and sits in the red color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Pimento in your own space before committing.
What colors match Pimento from other brands?
The closest cross-brand equivalents to Pimento are Bull's Eye Red by Benjamin Moore (a very close match), Rose by RAL (a very close match), Endless Possibilities by Hirshfield's (a very close match) — the best options for getting Pimento's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Pimento?
Pimento has a Light Reflectance Value (LRV) of 23.0, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Pimento
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Pimento's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.