Plum Frost 660F-4 is a blue paint color from Behr. It has a hex value of #B0AFD2, LRV 41 and a cool (violet) undertone. Its closest cross-brand match is Empress Lilac from PPG (very similar), with 49 more equivalents across other brands.
Ref. #B0AFD2 · 660F-4
Plum Frost
41%LRV Value
Cool (Violet)Undertone
Plum Frost Technical Profile
Use this color
Get this color
Some sample and supply links are affiliate links — if you buy through them, Paint Color HQ may earn a small commission at no extra cost to you. It helps keep the site free.
Plum Frost in Every Brand
The closest equivalent to Plum Frost in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrPlum Frost
Very similar
PPGEmpress Lilac
Empress Lilac
PPG
Very similar
Enchanted
Benjamin Moore
Very similar
Beloved
Valspar
Very similar
Ginger Lily
Kilz
Very similar
Petunia Trail
Hirshfield's
Very similar
Petunia Trail
Vista Paint
Very similar
Purple Kiss
Dutch Boy
Very similar
Wisteria
Sherwin-Williams
Very similar
Playful Purple
Dunn-Edwards
Very similar
Window Grey
RAL
Visible difference
Sprout .07
Colorhouse
Visible difference
Calluna
Farrow & Ball
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Plum Frost
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Plum Frost
#B0AFD2
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#9A85AD
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Plum Frost
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Plum Frost Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Plum Frost.
More blue colors from other brands
Cross-brand colors in the blue family — useful when you want a similar look from a different brand.
Plum Frost — Frequently Asked Questions
What undertone does Plum Frost have?
Plum Frost by Behr has a cool (violet) undertone and sits in the blue color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Plum Frost in your own space before committing.
What colors match Plum Frost from other brands?
The closest cross-brand equivalents to Plum Frost are Empress Lilac by PPG (a very close match), Enchanted by Benjamin Moore (a very close match), Beloved by Valspar (a very close match) — the best options for getting Plum Frost's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Plum Frost?
Plum Frost has a Light Reflectance Value (LRV) of 41.0, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-depth color with real presence — strong on accent walls, libraries, and rooms with good natural light.
Explore More with Plum Frost
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Plum Frost's cool (violet) undertone matters more than its surface color — and how to read undertones in any paint chip.