Rich Brown works as a warm neutral anchor — pairs cleanly with most existing palettes and reads forgiving across lighting conditions. At LRV 12 it reads as a deep, enveloping shade — best on accent walls, dining rooms, and spaces where atmosphere matters more than reflected light. Skip it if you want a crisp, cool-modern look, or in rooms with heavy north light that can pull its warmth slightly muddy.
Ref. #715E4F · PPF-52
Rich Brown
12%LRV Value
Rich Brown Technical Profile
What color is Behr Rich Brown (PPF-52)? It's a deep warm brown — hex #715E4F, LRV 12. The closest cross-brand equivalent to Rich Brown is Dutch Boy Nesting Brown — a near-identical match on the wall, with PPG Coffee House and Hirshfield's Christmas Ornament also close. With an LRV of 12, Rich Brown creates a dramatic, enveloping mood — best on accent walls, dining rooms, and intimate spaces where atmosphere matters more than reflected light. As a warm neutral, Rich Brown pairs with off-whites for trim, white oak or walnut floors, and brass or warm brushed nickel hardware. Deep green, navy, or terra-cotta all read well as accent colors. As a deeper neutral, Rich Brown reads as a confident anchor — strongest on accent walls, cabinetry, and moody whole rooms that get enough natural light to keep it from going flat. Warm neutrals come alive under 2700K bulbs, where their underlying yellow or peach undertones add visible warmth. Under 4000K daylight they read cleaner and slightly cooler. Deeper neutrals can read close to black in low light, so preview Rich Brown in the room's actual evening lighting, not just at midday.
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Colors Similar to Rich Brown
Closest digital match based on color values. Always verify with physical samples.
Nesting Brown
Dutch Boy
Nearly identical
Coffee House
PPG
Nearly identical
Christmas Ornament
Hirshfield's
Nearly identical
Homestead Brown
Sherwin-Williams
Nearly identical
Dapper
Vista Paint
Very similar
Coffee Purveyors
Dunn-Edwards
Very similar
Sumatra Blend
Valspar
Very similar
Rockies Brown
Benjamin Moore
Very similar
Recommended Pairings
Colors That Work With Rich Brown
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Rich Brown
#715E4F
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#928F61
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Rich Brown
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Rich Brown Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Rich Brown.
More brown colors from other brands
Cross-brand colors in the brown family — useful when you want a similar look from a different brand.
Rich Brown — Frequently Asked Questions
What colors match Rich Brown from other brands?
The closest cross-brand equivalents to Rich Brown are Nesting Brown by Dutch Boy (a near-identical match), Coffee House by PPG (a near-identical match), Christmas Ornament by Hirshfield's (a near-identical match). These are ranked with the CIEDE2000 color-difference formula, which scores how similar two colors actually look to the eye rather than matching them by name — so they're the best options for getting Rich Brown's look in a brand your local store carries. Always confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Rich Brown?
Rich Brown has a Light Reflectance Value (LRV) of 12.1, on a scale where 0 is pure black and 100 is pure white. That makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light. LRV is the most reliable guide to how light or dark a paint will read in a real room — more dependable than the swatch on your screen, which varies by monitor.
Explore More with Rich Brown
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Paint Sheen Guide
Flat, eggshell, satin, or semi-gloss — the right finish for Rich Brown depends on the room. Here's how to choose.