Rich Cream 340A-2 is a yellow paint color from Behr. It has a hex value of #F9EEBD, estimated LRV 83 and a neutral undertone. Its closest cross-brand match is Calla Lily from Benjamin Moore (nearly identical), with 49 more equivalents across other brands.
Behr · #F9EEBD · 340A-2
Rich Cream
83%Estimated LRV
NeutralUndertone
Rich Cream Technical Profile
HEX Code#F9EEBD
RGB249, 238, 189
Estimated LRV83.0
UndertoneNeutral
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familyyellow
BrandBehr
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Rich Cream
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Calla Lily
Benjamin Moore
#F8EDBB
Close digital match
Sticky Note
Kilz
#FBEFBF
Close digital match
Sundrenched
Vista Paint
#FCF0C0
Close digital match
Aspire .01
Colorhouse
#FBEFBB
Close digital match
Ray of Light
Hirshfield's
#FDF2C0
Close digital match
Moonstruck
Dunn-Edwards
#FCF0C2
Close digital match
Banana Brulee
PPG
#F7EAB9
Close digital match
Warm Summer
Valspar
#FAEFB9
Close digital match
Illuminating
Dutch Boy
#F6E9B6
Close digital match
Icy Lemonade
Sherwin-Williams
#F4E8B2
Close digital match
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Rich Cream
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Rich Cream
#F9EEBD
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#ACCC66
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Rich Cream
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Rich Cream Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Rich Cream.
More yellow colors from other brands
Cross-brand colors in the yellow family — useful when you want a similar look from a different brand.
Rich Cream — Frequently Asked Questions
What undertone does Rich Cream have?
Rich Cream by Behr has a neutral undertone and sits in the yellow color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Rich Cream from other brands?
The closest cross-brand equivalents to Rich Cream are Calla Lily by Benjamin Moore (a close digital match), Sticky Note by Kilz (a close digital match), Sundrenched by Vista Paint (a close digital match) — the best options for getting Rich Cream's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Rich Cream?
Rich Cream has a estimated lightness value of 83.0, on a scale where 0 is pure black and 100 is pure white — that makes it a light, reflective color that bounces plenty of light back into a room — well-suited to north-facing spaces, hallways, and smaller rooms that need to feel brighter.
Explore More with Rich Cream
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Rich Cream's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.