Rich Cream 340A-2 is a yellow paint color from Behr. It has a hex value of #F9EEBD, LRV 83 and a neutral undertone. Its closest cross-brand match is Calla Lily from Benjamin Moore (nearly identical), with 49 more equivalents across other brands.
Ref. #F9EEBD · 340A-2
Rich Cream
83%LRV Value
NeutralUndertone
Rich Cream Technical Profile
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Rich Cream in Every Brand
The closest equivalent to Rich Cream in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrRich Cream
Nearly identical
Benjamin MooreCalla Lily
Calla Lily
Benjamin Moore
Nearly identical
Sticky Note
Kilz
Nearly identical
Sundrenched
Vista Paint
Nearly identical
Aspire .01
Colorhouse
Nearly identical
Ray of Light
Hirshfield's
Nearly identical
Moonstruck
Dunn-Edwards
Nearly identical
Banana Brulee
PPG
Nearly identical
Warm Summer
Valspar
Nearly identical
Illuminating
Dutch Boy
Nearly identical
Icy Lemonade
Sherwin-Williams
Nearly identical
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Rich Cream
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Rich Cream
#F9EEBD
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#ACCC66
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Rich Cream
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Rich Cream Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Rich Cream.
More yellow colors from other brands
Cross-brand colors in the yellow family — useful when you want a similar look from a different brand.
Rich Cream — Frequently Asked Questions
What undertone does Rich Cream have?
Rich Cream by Behr has a neutral undertone and sits in the yellow color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Rich Cream in your own space before committing.
What colors match Rich Cream from other brands?
The closest cross-brand equivalents to Rich Cream are Calla Lily by Benjamin Moore (a near-identical match), Sticky Note by Kilz (a near-identical match), Sundrenched by Vista Paint (a near-identical match) — the best options for getting Rich Cream's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Rich Cream?
Rich Cream has a Light Reflectance Value (LRV) of 83.0, on a scale where 0 is pure black and 100 is pure white — that makes it a light, reflective color that bounces plenty of light back into a room — well-suited to north-facing spaces, hallways, and smaller rooms that need to feel brighter.
Explore More with Rich Cream
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Rich Cream's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.