Roulette P170-5 is a pink paint color from Behr. It has a hex value of #E43C69, LRV 24 and a warm (golden) undertone. Its closest cross-brand match is Rosy Cheeks from Dunn-Edwards (very similar), with 49 more equivalents across other brands.
Ref. #E43C69 · P170-5
Roulette
24%LRV Value
Warm (Golden)Undertone
Roulette Technical Profile
Use this color
Get this color
Some sample and supply links are affiliate links — if you buy through them, Paint Color HQ may earn a small commission at no extra cost to you. It helps keep the site free.
Roulette in Every Brand
The closest equivalent to Roulette in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrRoulette
Very similar
Dunn-EdwardsRosy Cheeks
Rosy Cheeks
Dunn-Edwards
Very similar
Rosy Blush
Benjamin Moore
Very similar
Kenny's Kiss
PPG
Very similar
Ibis Pink
Kilz
Very similar
Eros Pink
Sherwin-Williams
Very similar
Berrylicious
Valspar
Very similar
Telemagenta
RAL
Visible difference
Heart to Heart
Hirshfield's
Visible difference
Heart to Heart
Vista Paint
Visible difference
Pinked Azalea
Dutch Boy
Visible difference
Romesco
Farrow & Ball
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Roulette
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Roulette
#E43C69
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#C7806B
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Roulette
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Roulette Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Roulette.
More pink colors from other brands
Cross-brand colors in the pink family — useful when you want a similar look from a different brand.
Roulette — Frequently Asked Questions
What undertone does Roulette have?
Roulette by Behr has a warm (golden) undertone and sits in the pink color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Roulette in your own space before committing.
What colors match Roulette from other brands?
The closest cross-brand equivalents to Roulette are Rosy Cheeks by Dunn-Edwards (a very close match), Rosy Blush by Benjamin Moore (a very close match), Pink Punch by Dunn-Edwards (a very close match) — the best options for getting Roulette's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Roulette?
Roulette has a Light Reflectance Value (LRV) of 24.0, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Roulette
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Roulette's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.