Roulette P170-5 is a pink paint color from Behr. It has a hex value of #E43C69, estimated LRV 24 and a warm (golden) undertone. Its closest cross-brand match is Rosy Cheeks from Dunn-Edwards (very similar), with 49 more equivalents across other brands.
Behr · #E43C69 · P170-5
Roulette
24%Estimated LRV
Warm (Golden)Undertone
Roulette Technical Profile
HEX Code#E43C69
RGB228, 60, 105
Estimated LRV24.0
UndertoneWarm (Golden)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familypink
BrandBehr
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Roulette
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Rosy Cheeks
Dunn-Edwards
#DC506E
Similar digital color
Rosy Blush
Benjamin Moore
#D04667
Similar digital color
Kenny's Kiss
PPG
#D45871
Similar digital color
Ibis Pink
Kilz
#CB556E
Similar digital color
Eros Pink
Sherwin-Williams
#C84F68
Similar digital color
Berrylicious
Valspar
#D34E5F
Similar digital color
Telemagenta
RAL
#D72D6D
Visible digital difference
Heart to Heart
Hirshfield's
#D95862
Visible digital difference
Heart to Heart
Vista Paint
#D45962
Visible digital difference
Pinked Azalea
Dutch Boy
#C65A64
Visible digital difference
Romesco
Farrow & Ball
#BA4845
Visible digital difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Roulette
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Roulette
#E43C69
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#C7806B
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Roulette
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Roulette Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Roulette.
More pink colors from other brands
Cross-brand colors in the pink family — useful when you want a similar look from a different brand.
Roulette — Frequently Asked Questions
What undertone does Roulette have?
Roulette by Behr has a warm (golden) undertone and sits in the pink color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Roulette from other brands?
The closest cross-brand equivalents to Roulette are Rosy Cheeks by Dunn-Edwards (a very close match), Rosy Blush by Benjamin Moore (a very close match), Pink Punch by Dunn-Edwards (a very close match) — the best options for getting Roulette's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Roulette?
Roulette has a estimated lightness value of 24.0, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Roulette
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Roulette's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.