Ultra Pure White W-B-500 is a white paint color from Behr. It has a hex value of #FAFDF7, estimated LRV 97 and a neutral undertone. Its closest cross-brand match is Imagine .02 from Colorhouse (nearly identical), with 49 more equivalents across other brands.
Behr · #FAFDF7 · W-B-500
Ultra Pure White
97%Estimated LRV
NeutralUndertone
More about Ultra Pure White
Ultra Pure White is Behr's brightest, cleanest white — at LRV 97 it's a true, crisp white with no obvious undertone, and it doubles as Behr's tint base, so it's everywhere at Home Depot. It's the pick for a sharp, modern, gallery-clean look on walls, trim, and ceilings.
That brightness is its strength and its caution: in low light it can feel stark or slightly cool, and it makes any warmer white nearby look dingy. It's stunning in bright rooms and as crisp trim against deep colors. Benjamin Moore Chantilly Lace is its closest cross-brand equivalent.
Ultra Pure White Technical Profile
HEX Code#FAFDF7
RGB250, 253, 247
Estimated LRV97.3
UndertoneNeutral
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familywhite
BrandBehr
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Ultra Pure White
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Imagine .02
Colorhouse
#FAFDF4
Close digital match
Chantilly Lace
Benjamin Moore
#F5F7F2
Close digital match
UltraWhite
Sherwin-Williams
#F6F7F2
Close digital match
Super White
Dutch Boy
#F6F7F2
Close digital match
Grass Valley
Dunn-Edwards
#F4F7EE
Close digital match
Ultra Bright White
Kilz
#F6F8F5
Close digital match
Cuddle Down
Valspar
#F5F5EF
Similar digital color
Crystal Peak
Vista Paint
#EDF2EC
Similar digital color
Delicate White
PPG
#F1F2EE
Similar digital color
Cyprus Spring
Hirshfield's
#F2F2EA
Similar digital color
All White
Farrow & Ball
#FBF8F4
Similar digital color
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Ultra Pure White
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Ultra Pure White
#FAFDF7
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#74BE74
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Ultra Pure White
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Ultra Pure White Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Ultra Pure White.
More white colors from other brands
Cross-brand colors in the white family — useful when you want a similar look from a different brand.
Ultra Pure White — Frequently Asked Questions
What undertone does Ultra Pure White have?
Ultra Pure White by Behr has a neutral undertone and sits in the white color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Ultra Pure White from other brands?
The closest cross-brand equivalents to Ultra Pure White are Imagine .02 by Colorhouse (a close digital match), Chantilly Lace by Benjamin Moore (a close digital match), UltraWhite by Sherwin-Williams (a close digital match) — the best options for getting Ultra Pure White's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Ultra Pure White?
Ultra Pure White has a estimated lightness value of 97.3, on a scale where 0 is pure black and 100 is pure white — that makes it a light, reflective color that bounces plenty of light back into a room — well-suited to north-facing spaces, hallways, and smaller rooms that need to feel brighter.
Explore More with Ultra Pure White
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Ultra Pure White's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.