Ultra Pure White W-B-500 is a green paint color from Behr. It has a hex value of #FAFDF7, LRV 97 and a neutral undertone. Its closest cross-brand match is Imagine .02 from Colorhouse (nearly identical), with 49 more equivalents across other brands.
Ref. #FAFDF7 · W-B-500
Ultra Pure White
97%LRV Value
NeutralUndertone
More about Ultra Pure White
Ultra Pure White is Behr's brightest, cleanest white — at LRV 97 it's a true, crisp white with no obvious undertone, and it doubles as Behr's tint base, so it's everywhere at Home Depot. It's the pick for a sharp, modern, gallery-clean look on walls, trim, and ceilings.
That brightness is its strength and its caution: in low light it can feel stark or slightly cool, and it makes any warmer white nearby look dingy. It's stunning in bright rooms and as crisp trim against deep colors. Benjamin Moore Chantilly Lace is its closest cross-brand equivalent.
Ultra Pure White Technical Profile
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Ultra Pure White in Every Brand
The closest equivalent to Ultra Pure White in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrUltra Pure White
Nearly identical
ColorhouseImagine .02
Imagine .02
Colorhouse
Nearly identical
Chantilly Lace
Benjamin Moore
Nearly identical
UltraWhite
Sherwin-Williams
Nearly identical
Super White
Dutch Boy
Nearly identical
Grass Valley
Dunn-Edwards
Nearly identical
Ultra Bright White
Kilz
Nearly identical
Cuddle Down
Valspar
Very similar
Crystal Peak
Vista Paint
Very similar
Delicate White
PPG
Very similar
Cyprus Spring
Hirshfield's
Very similar
All White
Farrow & Ball
Very similar
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Ultra Pure White
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Ultra Pure White
#FAFDF7
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#74BE74
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Ultra Pure White
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Ultra Pure White Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Ultra Pure White.
More green colors from other brands
Cross-brand colors in the green family — useful when you want a similar look from a different brand.
Ultra Pure White — Frequently Asked Questions
What undertone does Ultra Pure White have?
Ultra Pure White by Behr has a neutral undertone and sits in the green color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Ultra Pure White in your own space before committing.
What colors match Ultra Pure White from other brands?
The closest cross-brand equivalents to Ultra Pure White are Imagine .02 by Colorhouse (a near-identical match), Chantilly Lace by Benjamin Moore (a near-identical match), UltraWhite by Sherwin-Williams (a near-identical match) — the best options for getting Ultra Pure White's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Ultra Pure White?
Ultra Pure White has a Light Reflectance Value (LRV) of 97.3, on a scale where 0 is pure black and 100 is pure white — that makes it a light, reflective color that bounces plenty of light back into a room — well-suited to north-facing spaces, hallways, and smaller rooms that need to feel brighter.
Explore More with Ultra Pure White
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Ultra Pure White's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.