Virtuous Violet BIC-07 is a blue paint color from Behr. It has a hex value of #B7B9DE, LRV 50 and a cool (violet) undertone. Its closest cross-brand match is Pretty Posie from Vista Paint (nearly identical), with 49 more equivalents across other brands.
Ref. #B7B9DE · BIC-07
Virtuous Violet
50%LRV Value
Cool (Violet)Undertone
Virtuous Violet Technical Profile
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Virtuous Violet in Every Brand
The closest equivalent to Virtuous Violet in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrVirtuous Violet
Nearly identical
Vista PaintPretty Posie
Pretty Posie
Vista Paint
Nearly identical
Pretty Posie
Hirshfield's
Nearly identical
Beloved
Valspar
Nearly identical
Violet Daze
Dutch Boy
Very similar
Violet Gems
Dunn-Edwards
Very similar
Victorian Trim
Benjamin Moore
Very similar
Empress Lilac
PPG
Very similar
Periwinkle Bloom
Kilz
Very similar
Awesome Violet
Sherwin-Williams
Very similar
Sprout .07
Colorhouse
Visible difference
Calluna
Farrow & Ball
Visible difference
Window Grey
RAL
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Virtuous Violet
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Virtuous Violet
#B7B9DE
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#9782B0
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Virtuous Violet
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Virtuous Violet Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Virtuous Violet.
More blue colors from other brands
Cross-brand colors in the blue family — useful when you want a similar look from a different brand.
Virtuous Violet — Frequently Asked Questions
What undertone does Virtuous Violet have?
Virtuous Violet by Behr has a cool (violet) undertone and sits in the blue color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Virtuous Violet in your own space before committing.
What colors match Virtuous Violet from other brands?
The closest cross-brand equivalents to Virtuous Violet are Pretty Posie by Vista Paint (a near-identical match), Pretty Posie by Hirshfield's (a near-identical match), Beloved by Valspar (a near-identical match) — the best options for getting Virtuous Violet's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Virtuous Violet?
Virtuous Violet has a Light Reflectance Value (LRV) of 50.0, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-light color — bright enough for living areas yet soft enough for bedrooms, and adaptable across most lighting conditions.
Explore More with Virtuous Violet
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Virtuous Violet's cool (violet) undertone matters more than its surface color — and how to read undertones in any paint chip.