Wild Rice 780D-7 is a gray paint color from Behr. It has a hex value of #474F3C, LRV 7 and a cool (green) undertone. Its closest cross-brand match is Chimichurri from Benjamin Moore (nearly identical), with 49 more equivalents across other brands.
Ref. #474F3C · 780D-7
Wild Rice
7%LRV Value
Cool (Green)Undertone
Wild Rice Technical Profile
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Wild Rice in Every Brand
The closest equivalent to Wild Rice in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrWild Rice
Nearly identical
Benjamin MooreChimichurri
Chimichurri
Benjamin Moore
Nearly identical
Baize
Hirshfield's
Very similar
Baize
Vista Paint
Very similar
Green Grey
RAL
Very similar
Vogue Green
Sherwin-Williams
Very similar
Charcoal Smoke
PPG
Very similar
Jurassic Green
Dutch Boy
Very similar
American Pine
Kilz
Very similar
Beverly
Farrow & Ball
Visible difference
Aged Pine
Valspar
Visible difference
Greener Pastures
Dunn-Edwards
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Wild Rice
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Wild Rice
#474F3C
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#4F724C
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Wild Rice
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Wild Rice Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Wild Rice.
More gray colors from other brands
Cross-brand colors in the gray family — useful when you want a similar look from a different brand.
Wild Rice — Frequently Asked Questions
What undertone does Wild Rice have?
Wild Rice by Behr has a cool (green) undertone and sits in the gray color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Wild Rice in your own space before committing.
What colors match Wild Rice from other brands?
The closest cross-brand equivalents to Wild Rice are Chimichurri by Benjamin Moore (a near-identical match), Baize by Hirshfield's (a very close match), Baize by Vista Paint (a very close match) — the best options for getting Wild Rice's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Wild Rice?
Wild Rice has a Light Reflectance Value (LRV) of 7.3, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Wild Rice
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Wild Rice's cool (green) undertone matters more than its surface color — and how to read undertones in any paint chip.