Wild Rice 780D-7 is a gray paint color from Behr. It has a hex value of #474F3C, estimated LRV 7 and a cool (green) undertone. Its closest cross-brand match is Chimichurri from Benjamin Moore (nearly identical), with 49 more equivalents across other brands.
Behr · #474F3C · 780D-7
Wild Rice
7%Estimated LRV
Cool (Green)Undertone
Wild Rice Technical Profile
HEX Code#474F3C
RGB71, 79, 60
Estimated LRV7.3
UndertoneCool (Green)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familygray
BrandBehr
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Wild Rice
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Chimichurri
Benjamin Moore
#495342
Close digital match
Baize
Hirshfield's
#4B5445
Similar digital color
Baize
Vista Paint
#4B5445
Similar digital color
Green Grey
RAL
#4D5645
Similar digital color
Vogue Green
Sherwin-Williams
#4B5645
Similar digital color
Charcoal Smoke
PPG
#474F43
Similar digital color
Jurassic Green
Dutch Boy
#4A5338
Similar digital color
American Pine
Kilz
#495748
Similar digital color
Beverly
Farrow & Ball
#4C5C4A
Visible digital difference
Aged Pine
Valspar
#444B43
Visible digital difference
Greener Pastures
Dunn-Edwards
#495A4C
Visible digital difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Wild Rice
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Wild Rice
#474F3C
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#4F724C
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Wild Rice
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Wild Rice Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Wild Rice.
More gray colors from other brands
Cross-brand colors in the gray family — useful when you want a similar look from a different brand.
Wild Rice — Frequently Asked Questions
What undertone does Wild Rice have?
Wild Rice by Behr has a cool (green) undertone and sits in the gray color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Wild Rice from other brands?
The closest cross-brand equivalents to Wild Rice are Chimichurri by Benjamin Moore (a close digital match), Baize by Hirshfield's (a very close match), Baize by Vista Paint (a very close match) — the best options for getting Wild Rice's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Wild Rice?
Wild Rice has a estimated lightness value of 7.3, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Wild Rice
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Wild Rice's cool (green) undertone matters more than its surface color — and how to read undertones in any paint chip.