Wine Not MQ1-02 is a red paint color from Behr. It has a hex value of #864C58, LRV 11 and a warm (pink) undertone. Its closest cross-brand match is Baked Apples from Dutch Boy (nearly identical), with 49 more equivalents across other brands.
Ref. #864C58 · MQ1-02
Wine Not
11%LRV Value
Warm (Pink)Undertone
Wine Not Technical Profile
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Wine Not in Every Brand
The closest equivalent to Wine Not in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrWine Not
Nearly identical
Dutch BoyBaked Apples
Baked Apples
Dutch Boy
Nearly identical
Mahogany Cherry
Dunn-Edwards
Very similar
Barrett Brick
Benjamin Moore
Very similar
Cordial
Sherwin-Williams
Very similar
Royal Cranberry
PPG
Very similar
Raspberry Crush
Vista Paint
Very similar
Cranberry Spice
Kilz
Very similar
Starlet
Hirshfield's
Very similar
Brown Cherry
Valspar
Very similar
Eating Room Red
Farrow & Ball
Visible difference
Red Lilac
RAL
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Wine Not
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Wine Not
#864C58
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#9B786A
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Wine Not
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Wine Not Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Wine Not.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Wine Not — Frequently Asked Questions
What undertone does Wine Not have?
Wine Not by Behr has a warm (pink) undertone and sits in the red color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Wine Not in your own space before committing.
What colors match Wine Not from other brands?
The closest cross-brand equivalents to Wine Not are Baked Apples by Dutch Boy (a near-identical match), Mahogany Cherry by Dunn-Edwards (a very close match), Barrett Brick by Benjamin Moore (a very close match) — the best options for getting Wine Not's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Wine Not?
Wine Not has a Light Reflectance Value (LRV) of 10.9, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Wine Not
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Wine Not's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.