Ref. #01713B · 2037-10
Amazon Moss
12%LRV Value
Cool (Green)Undertone
Amazon Moss Technical Profile
What color is Amazon Moss? It's a deep cool green with the hex code #01713B. Colors similar to Amazon Moss include Behr Forest Rain, Sherwin-Williams Greenbelt, MPC Party Green. Amazon Moss has a cool (green) undertone, which affects how it pairs with trim, flooring, and adjacent wall colors. With an LRV of 12, Amazon Moss creates a dramatic, enveloping mood — best on accent walls, dining rooms, and intimate spaces where atmosphere matters more than reflected light. Pair it with off-whites like Simply White, walnut or rift-cut oak floors, and mixed metals — brass for warmth, matte black for grounding. Terracotta and rust accents add warm contrast. Greens shift the most under different light. 2700K warms them toward olive or yellow-green; 4000K daylight reveals their true tone. Bluer greens especially benefit from north-facing daylight.
Colors Similar to Amazon Moss
Closest digital match based on color values. Always verify with physical samples.
Recommended Pairings
Colors That Work With Amazon Moss
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Amazon Moss
#01713B
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#228183
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Amazon Moss
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Amazon Moss Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Benjamin Moore Colors
Other Benjamin Moore colors close to Amazon Moss.
More green colors from other brands
Cross-brand colors in the green family — useful when you want a similar look from a different brand.
Amazon Moss — Frequently Asked Questions
What undertone does Amazon Moss have?
Amazon Moss by Benjamin Moore has a cool (green) undertone and belongs to the green color family.
What colors match Amazon Moss from other brands?
The closest matches are Forest Rain by Behr (#17753A), Greenbelt by Sherwin-Williams (#017244), Party Green by MPC (#25703C). Always verify with physical samples.
What is the LRV of Amazon Moss?
Amazon Moss has an LRV of 12.1, where 0 is pure black and 100 is pure white.
Explore More with Amazon Moss
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Amazon Moss's cool (green) undertone matters more than its surface color — and how to read undertones in any paint chip.