Amazon Moss 2037-10 is a green paint color from Benjamin Moore. It has a hex value of #01713B, estimated LRV 12 and a cool (green) undertone. Its closest cross-brand match is Forest Rain from Behr (very similar), with 49 more equivalents across other brands.
Benjamin Moore · #01713B · 2037-10
Amazon Moss
12%Estimated LRV
Cool (Green)Undertone
Amazon Moss Technical Profile
HEX Code#01713B
RGB1, 113, 59
Estimated LRV12.1
UndertoneCool (Green)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familygreen
BrandBenjamin Moore
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Amazon Moss
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Forest Rain
Behr
#17753A
Similar digital color
Greenbelt
Sherwin-Williams
#017244
Similar digital color
Blarney Stone
PPG
#027944
Similar digital color
Hill and Vale
Vista Paint
#0E7046
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4 Leaf Clover
Dutch Boy
#017B41
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Emerald Green
RAL
#287233
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Lucky Clover
Dunn-Edwards
#006940
Similar digital color
Aquadazzle
Hirshfield's
#006F49
Similar digital color
Vegas Green
Valspar
#407148
Visible digital difference
Magical Hummingbird
Kilz
#2B834C
Visible digital difference
Thrive .06
Colorhouse
#128458
Visible digital difference
Seeing a close call? Order a peel-and-stick sample of Amazon Moss — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Amazon Moss
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Amazon Moss
#01713B
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#228183
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Amazon Moss
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Amazon Moss Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Benjamin Moore Colors
Other Benjamin Moore colors close to Amazon Moss.
More green colors from other brands
Cross-brand colors in the green family — useful when you want a similar look from a different brand.
Amazon Moss — Frequently Asked Questions
What undertone does Amazon Moss have?
Amazon Moss by Benjamin Moore has a cool (green) undertone and sits in the green color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Amazon Moss from other brands?
The closest cross-brand equivalents to Amazon Moss are Forest Rain by Behr (a very close match), Greenbelt by Sherwin-Williams (a very close match), Blarney Stone by PPG (a very close match) — the best options for getting Amazon Moss's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Amazon Moss?
Amazon Moss has a estimated lightness value of 12.1, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Amazon Moss
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Amazon Moss's cool (green) undertone matters more than its surface color — and how to read undertones in any paint chip.