Amazon Moss

Technical Profile

What color is Amazon Moss? It's a medium cool green with the hex code #01713B. Colors similar to Amazon Moss include Behr Forest Rain, Sherwin-Williams Greenbelt, MPC Party Green. Comparing swatches side by side is the best way to spot the subtle differences that distinguish these close color relatives. Amazon Moss has a cool (green) undertone, which affects how it pairs with trim, flooring, and adjacent wall colors. Understanding a color's undertone is key to avoiding combinations that clash — it often matters more than the surface color itself. Amazon Moss (#01713B) by Benjamin Moore is a medium green paint color with a striking intensity that commands attention. It delivers a versatile mid-tone depth that anchors a room without overwhelming it. On the temperature spectrum this shade carries a cool cast, lending calm and collected elegance. In its RGB breakdown, green is the dominant channel, which gives it a subtle earthy, organic quality even under different lighting conditions. A Light Reflectance Value of 33 gives it moderate light reflection, striking a balance between brightness and depth. This mid-tone green adds grounding, nature-inspired energy to home offices, living rooms, and open-plan kitchens. A satin or eggshell finish brings out the richness at this depth, and the slight sheen makes walls easier to maintain. For color coordination, Amazon Moss pairs beautifully with red tones for bold complementary contrast, or with neighboring teal and green hues for a harmonious, flowing palette. Its cool (green) undertone means trim and ceiling whites should lean neutral to avoid a jarring clash. If Benjamin Moore is unavailable in your area, close cross-brand alternatives exist from Behr, Sherwin-Williams, MPC and others. In terms of mood and atmosphere, Amazon Moss delivers a composed, professional calm often favored in contemporary and Scandinavian-inspired interiors. Designers often reach for shades like this when the goal is to shape how a room feels, not just how it looks. This shade is a natural fit for organic modern, biophilic, and mid-century aesthetics. As part of the Benjamin Moore palette, Amazon Moss benefits from a curated selection of coordinating colors that the brand recommends for trim, accent, and ceiling pairings. As with any paint color, Amazon Moss can shift noticeably between natural daylight, warm incandescent, and cool LED lighting — testing a sample swatch on your wall under different conditions is always recommended. Mid-tone shades like this look best when balanced with a mix of textures — think leather seating, brushed brass hardware, woven wool, and raw-edge wood. You can order Amazon Moss (2037-10) directly from Benjamin Moore or through major paint retailers, and we recommend purchasing a peel-and-stick sample to preview it on your wall before buying gallons.