Amazon Moss 2037-10 is a green paint color from Benjamin Moore. It has a hex value of #01713B, LRV 12 and a cool (green) undertone. Its closest cross-brand match is Forest Rain from Behr (very similar), with 49 more equivalents across other brands.
Ref. #01713B · 2037-10
Amazon Moss
12%LRV Value
Cool (Green)Undertone
Amazon Moss Technical Profile
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Amazon Moss in Every Brand
The closest equivalent to Amazon Moss in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Benjamin MooreAmazon Moss
Very similar
BehrForest Rain
Forest Rain
Behr
Very similar
Greenbelt
Sherwin-Williams
Very similar
Blarney Stone
PPG
Very similar
Hill and Vale
Vista Paint
Very similar
4 Leaf Clover
Dutch Boy
Very similar
Emerald Green
RAL
Very similar
Lucky Clover
Dunn-Edwards
Very similar
Aquadazzle
Hirshfield's
Very similar
Vegas Green
Valspar
Visible difference
Magical Hummingbird
Kilz
Visible difference
Thrive .06
Colorhouse
Visible difference
Seeing a close call? Order a peel-and-stick sample of Amazon Moss — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Amazon Moss
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Amazon Moss
#01713B
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#228183
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Amazon Moss
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Amazon Moss Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Benjamin Moore Colors
Other Benjamin Moore colors close to Amazon Moss.
More green colors from other brands
Cross-brand colors in the green family — useful when you want a similar look from a different brand.
Amazon Moss — Frequently Asked Questions
What undertone does Amazon Moss have?
Amazon Moss by Benjamin Moore has a cool (green) undertone and sits in the green color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Amazon Moss in your own space before committing.
What colors match Amazon Moss from other brands?
The closest cross-brand equivalents to Amazon Moss are Forest Rain by Behr (a very close match), Greenbelt by Sherwin-Williams (a very close match), Blarney Stone by PPG (a very close match) — the best options for getting Amazon Moss's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Amazon Moss?
Amazon Moss has a Light Reflectance Value (LRV) of 12.1, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Amazon Moss
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Amazon Moss's cool (green) undertone matters more than its surface color — and how to read undertones in any paint chip.