Americana by Benjamin Moore paint color
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Ref. #017695 · 770

Americana

17%LRV Value
Cool (Blue)Undertone
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Americana 770 is a blue paint color from Benjamin Moore. It has a hex value of #017695, LRV 17 and a cool (blue) undertone. Its closest cross-brand match is Rare Turquoise from Dunn-Edwards (nearly identical), with 49 more equivalents across other brands.

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Americana Technical Profile

HEX Code#017695
RGB1, 118, 149
LRV17.2
UndertoneCool (Blue)
Color Familyblue
BrandBenjamin Moore

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Order a peel-and-stick sample of AmericanaBuy at Ace HardwareSamples & supplies on Amazon
View official color on Benjamin Moore →

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Americana in Every Brand

The closest equivalent to Americana in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →

Benjamin MooreAmericana
Nearly identical
Dunn-EdwardsRare Turquoise

Rare Turquoise

Dunn-Edwards

Nearly identical

Pacific Turquoise

PPG

Very similar

Poseidon

Behr

Very similar

Welcome Aboard

Dutch Boy

Very similar

Arroyo

Kilz

Very similar

Tory Blue

Hirshfield's

Very similar

Loch Blue

Sherwin-Williams

Very similar

Pacific Pleasure

Valspar

Very similar

Ahoy! Blue

Vista Paint

Very similar

Water Blue

RAL

Visible difference

Dream .06

Colorhouse

Visible difference

Vardo

Farrow & Ball

Visible difference

Seeing a close call? Order a peel-and-stick sample of Americana — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.

Recommended Pairings

Colors That Work With Americana

Timeless pairing with clean white trim and a tonal accent wall

Living room with applied paint colors

Side Walls

Americana

#017695

Accent Wall

Tonal Shift

A warm shift that adds depth without clashing.

#294CA0

Trim & Molding

Pure White

Crisp white trim for a clean, traditional look.

#FFFFFF

Customize in Room VisualizerExplore full palette →

Color Palettes for Americana

Color harmonies based on color theory — each swatch links to the closest matching paint.

Opposite on the color wheel — creates vibrant contrast

Base

Americana

Complement

Tomato Red

Americana Room Palettes

Color schemes built around this color — each swatch links to the closest matching paint.

Walls

Feather Green

Trim

Chantilly Lace

Accent

This Color

Pop

Fresh Lime

Warm & Inviting

Warm tones with cozy appeal — welcoming and comfortable

Walls

Glass Slipper

Trim

Chantilly Lace

Accent

This Color

Pop

Raspberry Pudding

Cool & Calm

Cool hues with soft contrast — serene and restful

Walls

Glass Slipper

Trim

Chantilly Lace

Accent

This Color

Pop

Tawny Day Lily

Bold Contrast

Complementary hues with punch — dynamic and striking

Similar Benjamin Moore Colors

Other Benjamin Moore colors close to Americana.

Caribbean Blue Water

Benjamin Moore · 2055-30

#017C8F

Laguna Blue

Benjamin Moore · 2059-30

#01729D

Pacific Palisades

Benjamin Moore · 762

#01839A

Surf Blue

Benjamin Moore · 2056-30

#01818C

Seaport Blue

Benjamin Moore · 2060-30

#016FA2

Deep Ocean

Benjamin Moore · 2058-30

#016A86

More blue colors from other brands

Cross-brand colors in the blue family — useful when you want a similar look from a different brand.

Cat's Meow

Valspar · 8004-38C

#9FB4BD

Hot Sauna

Hirshfield's · 1271

#3F3F75

Slumber

Valspar · 4007-9C

#98C8EA

Mill Run Blue

PPG · 70BG 60/145

#AFCFE2

Utah Sky

Behr · 560A-3

#B1EBFB

True Turquoise

PPG · 19BG 61/207

#9AD5E2

Americana — Frequently Asked Questions

What undertone does Americana have?
Americana by Benjamin Moore has a cool (blue) undertone and sits in the blue color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Americana in your own space before committing.
What colors match Americana from other brands?
The closest cross-brand equivalents to Americana are Rare Turquoise by Dunn-Edwards (a near-identical match), Teal Tune by Dunn-Edwards (a very close match), Pacific Turquoise by PPG (a very close match) — the best options for getting Americana's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Americana?
Americana has a Light Reflectance Value (LRV) of 17.2, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.

Explore More with Americana

See It on a Wall

Preview this color in a real room

How Much Paint?

Calculate gallons for your project

Browse blue Colors

Explore more shades in this family

Related Reading

How to Match Paint Colors Across Brands

The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.

Understanding Paint Color Undertones

Why Americana's cool (blue) undertone matters more than its surface color — and how to read undertones in any paint chip.

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