Americana 770 is a blue paint color from Benjamin Moore. It has a hex value of #017695, LRV 17 and a cool (blue) undertone. Its closest cross-brand match is Rare Turquoise from Dunn-Edwards (nearly identical), with 49 more equivalents across other brands.
Ref. #017695 · 770
Americana
17%LRV Value
Cool (Blue)Undertone
Americana Technical Profile
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Americana in Every Brand
The closest equivalent to Americana in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Benjamin MooreAmericana
Nearly identical
Dunn-EdwardsRare Turquoise
Rare Turquoise
Dunn-Edwards
Nearly identical
Pacific Turquoise
PPG
Very similar
Poseidon
Behr
Very similar
Welcome Aboard
Dutch Boy
Very similar
Arroyo
Kilz
Very similar
Tory Blue
Hirshfield's
Very similar
Loch Blue
Sherwin-Williams
Very similar
Pacific Pleasure
Valspar
Very similar
Ahoy! Blue
Vista Paint
Very similar
Water Blue
RAL
Visible difference
Dream .06
Colorhouse
Visible difference
Vardo
Farrow & Ball
Visible difference
Seeing a close call? Order a peel-and-stick sample of Americana — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Americana
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Americana
#017695
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#294CA0
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Americana
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Americana Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Benjamin Moore Colors
Other Benjamin Moore colors close to Americana.
More blue colors from other brands
Cross-brand colors in the blue family — useful when you want a similar look from a different brand.
Americana — Frequently Asked Questions
What undertone does Americana have?
Americana by Benjamin Moore has a cool (blue) undertone and sits in the blue color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Americana in your own space before committing.
What colors match Americana from other brands?
The closest cross-brand equivalents to Americana are Rare Turquoise by Dunn-Edwards (a near-identical match), Teal Tune by Dunn-Edwards (a very close match), Pacific Turquoise by PPG (a very close match) — the best options for getting Americana's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Americana?
Americana has a Light Reflectance Value (LRV) of 17.2, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Americana
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Americana's cool (blue) undertone matters more than its surface color — and how to read undertones in any paint chip.