Blue

Technical Profile

What color is Blue? It's a deep warm blue with the hex code #243973. Colors similar to Blue include MPC Chakra Blue Met., MPC Ameritech Blue, Behr Night Watch. Comparing swatches side by side is the best way to spot the subtle differences that distinguish these close color relatives. Blue has a warm (pink) undertone, which affects how it pairs with trim, flooring, and adjacent wall colors. Understanding a color's undertone is key to avoiding combinations that clash — it often matters more than the surface color itself. Blue (#243973) by Benjamin Moore is a deep blue paint color with a rich, saturated presence that draws the eye. It delivers a grounded richness that adds drama and sophistication. On the temperature spectrum this shade leans toward warmth, adding coziness and inviting energy. In its RGB breakdown, blue is the dominant channel, which gives it a subtle cool, atmospheric depth even under different lighting conditions. At an LRV of 22 it absorbs more light than it reflects, creating a moody, enveloping atmosphere. Deep blues like this deliver striking navy elegance in dining rooms, bedrooms, and exterior shutters. Satin or semi-gloss finishes help deep colors reflect just enough light to show their full depth, especially on accent walls and trim. For color coordination, Blue pairs beautifully with yellow tones for bold complementary contrast, or with neighboring blue and teal hues for a harmonious, flowing palette. Its warm (pink) undertone means trim and ceiling whites should lean neutral to avoid a jarring clash. If Benjamin Moore is unavailable in your area, close cross-brand alternatives exist from MPC, Behr and others. In terms of mood and atmosphere, Blue delivers a fireside richness that wraps the room in warmth and groundedness. Designers often reach for shades like this when the goal is to shape how a room feels, not just how it looks. This shade is a natural fit for nautical, classic traditional, and Hamptons-style interiors. As part of the Benjamin Moore palette, Blue benefits from a curated selection of coordinating colors that the brand recommends for trim, accent, and ceiling pairings. As with any paint color, Blue can shift noticeably between natural daylight, warm incandescent, and cool LED lighting — testing a sample swatch on your wall under different conditions is always recommended. Deep shades generally benefit from a quality primer and may require an extra coat for even, streak-free coverage. Deep tones pair beautifully with velvet upholstery, burnished metal fixtures, dark-stained wood, and textured wallcoverings on adjacent surfaces. You can order Blue (2066-10) directly from Benjamin Moore or through major paint retailers, and we recommend purchasing a peel-and-stick sample to preview it on your wall before buying gallons.