Blue 2066-10 is a blue paint color from Benjamin Moore. It has a hex value of #243973, estimated LRV 5 and a warm (pink) undertone. Its closest cross-brand match is Night Watch from Behr (nearly identical), with 49 more equivalents across other brands.
Benjamin Moore · #243973 · 2066-10
Blue
5%Estimated LRV
Warm (Pink)Undertone
Blue Technical Profile
HEX Code#243973
RGB36, 57, 115
Estimated LRV4.5
UndertoneWarm (Pink)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familyblue
BrandBenjamin Moore
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Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Blue
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Night Watch
Behr
#1E346D
Close digital match
Florida Waters
Vista Paint
#1F3F7F
Similar digital color
Anchor'S Away
Dutch Boy
#283E69
Similar digital color
Newport Indigo
Hirshfield's
#313D6C
Similar digital color
Emboldened Blue
Dunn-Edwards
#334377
Similar digital color
Traffic Blue
RAL
#063971
Similar digital color
Merlin's Robes
Valspar
#3D4281
Similar digital color
Daring Indigo
PPG
#374874
Visible digital difference
Indigo
Kilz
#314973
Visible digital difference
Valiant Violet
Sherwin-Williams
#3E4371
Visible digital difference
Petal .05
Colorhouse
#1F4992
Visible digital difference
Blue Maize
Farrow & Ball
#3F4666
Visible digital difference
Seeing a close call? Order a peel-and-stick sample of Blue — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Blue
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Blue
#243973
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#544585
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Blue
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Blue Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Benjamin Moore Colors
Other Benjamin Moore colors close to Blue.
More blue colors from other brands
Cross-brand colors in the blue family — useful when you want a similar look from a different brand.
Blue — Frequently Asked Questions
What undertone does Blue have?
Blue by Benjamin Moore has a warm (pink) undertone and sits in the blue color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Blue from other brands?
The closest cross-brand equivalents to Blue are Night Watch by Behr (a close digital match), Deep Royal by Behr (a very close match), Florida Waters by Vista Paint (a very close match) — the best options for getting Blue's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Blue?
Blue has a estimated lightness value of 4.5, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Blue
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Blue's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.