Carter Red CW-230 is a red paint color from Benjamin Moore. It has a hex value of #C17161, estimated LRV 24 and a warm (golden) undertone. Its closest cross-brand match is Cajun Spice from PPG (nearly identical), with 49 more equivalents across other brands.
Benjamin Moore · #C17161 · CW-230
Carter Red
24%Estimated LRV
Warm (Golden)Undertone
Carter Red Technical Profile
HEX Code#C17161
RGB193, 113, 97
Estimated LRV24.0
UndertoneWarm (Golden)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familyred
BrandBenjamin Moore
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Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Carter Red
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Cajun Spice
PPG
#C3705F
Close digital match
Relaxed Terra
Dutch Boy
#C27063
Close digital match
Aloe Blossom
Behr
#C77564
Close digital match
It’s My Party
Vista Paint
#CA7262
Close digital match
Florentine Clay
Valspar
#B87463
Similar digital color
It's My Party
Hirshfield's
#CC7365
Similar digital color
Cedar Grove
Dunn-Edwards
#BF6955
Similar digital color
Brickwork
Kilz
#C0786D
Similar digital color
Rojo Dust
Sherwin-Williams
#B57466
Similar digital color
Red Earth
Farrow & Ball
#C57B67
Similar digital color
Clay .07
Colorhouse
#C27355
Similar digital color
Antique Pink
RAL
#D36E70
Visible digital difference
Seeing a close call? Order a peel-and-stick sample of Carter Red — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Carter Red
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Carter Red
#C17161
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#B4A27E
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Carter Red
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Carter Red Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Benjamin Moore Colors
Other Benjamin Moore colors close to Carter Red.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Carter Red — Frequently Asked Questions
What undertone does Carter Red have?
Carter Red by Benjamin Moore has a warm (golden) undertone and sits in the red color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Carter Red from other brands?
The closest cross-brand equivalents to Carter Red are Cajun Spice by PPG (a close digital match), Sahara Sun by PPG (a close digital match), Relaxed Terra by Dutch Boy (a close digital match) — the best options for getting Carter Red's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Carter Red?
Carter Red has a estimated lightness value of 24.0, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Carter Red
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Carter Red's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.