Etiquette AF-50 is a orange paint color from Benjamin Moore. It has a hex value of #E6E1D6, LRV 76 and a neutral undertone. Its closest cross-brand match is Hourglass from PPG (nearly identical), with 49 more equivalents across other brands.
Ref. #E6E1D6 · AF-50
Etiquette
76%LRV Value
NeutralUndertone
Etiquette Technical Profile
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Etiquette in Every Brand
The closest equivalent to Etiquette in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Benjamin MooreEtiquette
Nearly identical
PPGHourglass
Hourglass
PPG
Nearly identical
August Moon
Hirshfield's
Nearly identical
Light Sandstone
Behr
Nearly identical
White Fence
Vista Paint
Nearly identical
Crystal Haze
Dunn-Edwards
Nearly identical
Totten's Inlet
Valspar
Nearly identical
Pearly White
Sherwin-Williams
Nearly identical
Moon Pie
Dutch Boy
Nearly identical
Reserved White
Kilz
Nearly identical
Au Lait
Farrow & Ball
Nearly identical
Bisque .03
Colorhouse
Very similar
Seeing a close call? Order a peel-and-stick sample of Etiquette — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Etiquette
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Etiquette
#E6E1D6
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#A6AD85
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Etiquette
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Etiquette Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Benjamin Moore Colors
Other Benjamin Moore colors close to Etiquette.
More orange colors from other brands
Cross-brand colors in the orange family — useful when you want a similar look from a different brand.
Etiquette — Frequently Asked Questions
What undertone does Etiquette have?
Etiquette by Benjamin Moore has a neutral undertone and sits in the orange color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Etiquette in your own space before committing.
What colors match Etiquette from other brands?
The closest cross-brand equivalents to Etiquette are Hourglass by PPG (a near-identical match), August Moon by Hirshfield's (a near-identical match), Light Sandstone by Behr (a near-identical match) — the best options for getting Etiquette's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Etiquette?
Etiquette has a Light Reflectance Value (LRV) of 75.5, on a scale where 0 is pure black and 100 is pure white — that makes it a light, reflective color that bounces plenty of light back into a room — well-suited to north-facing spaces, hallways, and smaller rooms that need to feel brighter.
Explore More with Etiquette
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Etiquette's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.