Etiquette AF-50 is a off-white paint color from Benjamin Moore. It has a hex value of #E6E1D6, estimated LRV 76 and a neutral undertone. Its closest cross-brand match is Hourglass from PPG (nearly identical), with 49 more equivalents across other brands.
Benjamin Moore · #E6E1D6 · AF-50
Etiquette
76%Estimated LRV
NeutralUndertone
Etiquette Technical Profile
HEX Code#E6E1D6
RGB230, 225, 214
Estimated LRV75.5
UndertoneNeutral
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familyoff-white
BrandBenjamin Moore
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Etiquette
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Hourglass
PPG
#E5E0D5
Close digital match
August Moon
Hirshfield's
#E5E0D5
Close digital match
Light Sandstone
Behr
#E5E0D5
Close digital match
White Fence
Vista Paint
#E8E3D8
Close digital match
Crystal Haze
Dunn-Edwards
#E7E2D6
Close digital match
Totten's Inlet
Valspar
#E8E2D6
Close digital match
Pearly White
Sherwin-Williams
#E8E3D9
Close digital match
Moon Pie
Dutch Boy
#E5E1D8
Close digital match
Reserved White
Kilz
#E6E1D8
Close digital match
Au Lait
Farrow & Ball
#EBE7DC
Close digital match
Bisque .03
Colorhouse
#E4E2D3
Similar digital color
Seeing a close call? Order a peel-and-stick sample of Etiquette — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Etiquette
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Etiquette
#E6E1D6
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#A6AD85
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Etiquette
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Etiquette Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Benjamin Moore Colors
Other Benjamin Moore colors close to Etiquette.
More off-white colors from other brands
Cross-brand colors in the off-white family — useful when you want a similar look from a different brand.
Etiquette — Frequently Asked Questions
What undertone does Etiquette have?
Etiquette by Benjamin Moore has a neutral undertone and sits in the off-white color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Etiquette from other brands?
The closest cross-brand equivalents to Etiquette are Hourglass by PPG (a close digital match), August Moon by Hirshfield's (a close digital match), Light Sandstone by Behr (a close digital match) — the best options for getting Etiquette's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Etiquette?
Etiquette has a estimated lightness value of 75.5, on a scale where 0 is pure black and 100 is pure white — that makes it a light, reflective color that bounces plenty of light back into a room — well-suited to north-facing spaces, hallways, and smaller rooms that need to feel brighter.
Explore More with Etiquette
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Etiquette's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.