In CSP-640 is a blue paint color from Benjamin Moore. It has a hex value of #3C99A3, LRV 26 and a cool (blue) undertone. Its closest cross-brand match is Wipeout from Behr (nearly identical), with 49 more equivalents across other brands.
Ref. #3C99A3 · CSP-640
In
26%LRV Value
Cool (Blue)Undertone
In Technical Profile
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In in Every Brand
The closest equivalent to In in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Benjamin MooreIn
Nearly identical
BehrWipeout
Wipeout
Behr
Nearly identical
Caribbean Cruise
Dunn-Edwards
Nearly identical
Winter Time
Kilz
Very similar
Tidal Teal
Valspar
Very similar
Acapulco Cliffs
PPG
Very similar
Aqua Marine
Vista Paint
Very similar
Jamaica Bay
Sherwin-Williams
Very similar
Gulf Coast Green
Dutch Boy
Very similar
Cold North
Hirshfield's
Very similar
Pastel Blue
RAL
Very similar
Lobster
Farrow & Ball
Visible difference
Seeing a close call? Order a peel-and-stick sample of In — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With In
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
In
#3C99A3
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#6883AA
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for In
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
In Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Benjamin Moore Colors
Other Benjamin Moore colors close to In.
More blue colors from other brands
Cross-brand colors in the blue family — useful when you want a similar look from a different brand.
In — Frequently Asked Questions
What undertone does In have?
In by Benjamin Moore has a cool (blue) undertone and sits in the blue color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample In in your own space before committing.
What colors match In from other brands?
The closest cross-brand equivalents to In are Wipeout by Behr (a near-identical match), Caribbean Cruise by Dunn-Edwards (a near-identical match), Winter Time by Kilz (a very close match) — the best options for getting In's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of In?
In has a Light Reflectance Value (LRV) of 26.4, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-depth color with real presence — strong on accent walls, libraries, and rooms with good natural light.
Explore More with In
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why In's cool (blue) undertone matters more than its surface color — and how to read undertones in any paint chip.