Madison Avenue by Benjamin Moore paint color
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Ref. #6CC1CF · 759

Madison Avenue

46%LRV Value
Cool (Blue)Undertone
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Madison Avenue 759 is a blue paint color from Benjamin Moore. It has a hex value of #6CC1CF, LRV 46 and a cool (blue) undertone. Its closest cross-brand match is Pacific Coast Blue from PPG (nearly identical), with 49 more equivalents across other brands.

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Madison Avenue Technical Profile

HEX Code#6CC1CF
RGB108, 193, 207
LRV45.8
UndertoneCool (Blue)
Color Familyblue
BrandBenjamin Moore

Use this color

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Order a peel-and-stick sample of Madison AvenueBuy at Ace HardwareSamples & supplies on Amazon
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Madison Avenue in Every Brand

The closest equivalent to Madison Avenue in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →

Benjamin MooreMadison Avenue
Nearly identical
PPGPacific Coast Blue

Pacific Coast Blue

PPG

Nearly identical

Enchanted Evening

Vista Paint

Nearly identical

Enchanted Evening

Hirshfield's

Nearly identical

Emilee'S Smile

Dutch Boy

Nearly identical

Faded Jeans

Dunn-Edwards

Nearly identical

Surfin'

Sherwin-Williams

Very similar

Azul Turquesa

Behr

Very similar

Mountain Creek

Kilz

Very similar

Rapids

Valspar

Very similar

Pastel Turquoise

RAL

Visible difference

Lobster

Farrow & Ball

Visible difference

Dream .04

Colorhouse

Visible difference

Seeing a close call? Order a peel-and-stick sample of Madison Avenue — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.

Recommended Pairings

Colors That Work With Madison Avenue

Timeless pairing with clean white trim and a tonal accent wall

Living room with applied paint colors

Side Walls

Madison Avenue

#6CC1CF

Accent Wall

Tonal Shift

A warm shift that adds depth without clashing.

#7A90B8

Trim & Molding

Pure White

Crisp white trim for a clean, traditional look.

#FFFFFF

Customize in Room VisualizerExplore full palette →

Color Palettes for Madison Avenue

Color harmonies based on color theory — each swatch links to the closest matching paint.

Opposite on the color wheel — creates vibrant contrast

Base

Madison Avenue

Complement

Coral Bronze

Madison Avenue Room Palettes

Color schemes built around this color — each swatch links to the closest matching paint.

Walls

Nelson Blue

Trim

Snow White

Accent

Balsam

Pop

This Color

Warm & Inviting

Warm tones with cozy appeal — welcoming and comfortable

Walls

Bunny Gray

Trim

Chantilly Lace

Accent

Kensington Blue

Pop

This Color

Cool & Calm

Cool hues with soft contrast — serene and restful

Walls

Glass Slipper

Trim

Chantilly Lace

Accent

Cranberry Cocktail

Pop

This Color

Bold Contrast

Complementary hues with punch — dynamic and striking

Similar Benjamin Moore Colors

Other Benjamin Moore colors close to Madison Avenue.

Burbank Blue

Benjamin Moore · 732

#69C2C4

Graceful Sea

Benjamin Moore · 767

#77C3D8

Unteal We Meet Again

Benjamin Moore · 739

#7CC8CC

Sea to Shining Sea

Benjamin Moore · 789

#6EB5DD

Mexicali Turquoise

Benjamin Moore · 662

#79CFCD

Tidal Wave

Benjamin Moore · 2061-50

#7DB8D7

More blue colors from other brands

Cross-brand colors in the blue family — useful when you want a similar look from a different brand.

Silver Chalice

Behr · 640E-1

#EEF1F7

Bluebird Feather

Sherwin-Williams · 9062

#6F9DB3

Blue Luxury

Behr · S-G-520

#1A85AC

Twilight Blue

PPG · 50BB 46/110

#ACB2C8

Movie Magic

Behr · MQ5-45

#B0BBD3

Denim Light

Behr · PPU14-15

#B7CAD6

Madison Avenue — Frequently Asked Questions

What undertone does Madison Avenue have?
Madison Avenue by Benjamin Moore has a cool (blue) undertone and sits in the blue color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Madison Avenue in your own space before committing.
What colors match Madison Avenue from other brands?
The closest cross-brand equivalents to Madison Avenue are Pacific Coast Blue by PPG (a near-identical match), Enchanted Evening by Vista Paint (a near-identical match), Enchanted Evening by Hirshfield's (a near-identical match) — the best options for getting Madison Avenue's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Madison Avenue?
Madison Avenue has a Light Reflectance Value (LRV) of 45.8, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-depth color with real presence — strong on accent walls, libraries, and rooms with good natural light.

Explore More with Madison Avenue

See It on a Wall

Preview this color in a real room

How Much Paint?

Calculate gallons for your project

Browse blue Colors

Explore more shades in this family

Related Reading

How to Match Paint Colors Across Brands

The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.

Understanding Paint Color Undertones

Why Madison Avenue's cool (blue) undertone matters more than its surface color — and how to read undertones in any paint chip.

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