Madison Avenue by Benjamin Moore paint color
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Ref. #6CC1CF · 759

Madison Avenue

46%LRV Value
Cool (Blue)Undertone
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Madison Avenue Technical Profile

What color is Madison Avenue? It's a medium cool blue with the hex code #6CC1CF. Colors similar to Madison Avenue include MPC Bobby Blue, Vista Paint Enchanted Evening, Hirshfield's Enchanted Evening. Madison Avenue has a cool (blue) undertone, which affects how it pairs with trim, flooring, and adjacent wall colors. Its LRV of 46 gives Madison Avenue depth without going dark, which makes it a strong choice for accent walls, libraries, and rooms with abundant natural light. Pair it with cool whites like Chantilly Lace, walnut or rift-cut oak floors, and brushed nickel or polished chrome hardware. Brass accents add warmth for a layered look. Blues stay crisp under 4000K+ cool LEDs. Under 2700K warm bulbs they can read grayer or shift slightly purple — particularly true for mid-tone and saturated blues.

HEX Code#6CC1CF
RGB108, 193, 207
LRV45.8
UndertoneCool (Blue)
Color Familyblue
BrandBenjamin Moore
Generate PaletteCompareBuy at Benjamin Moore

Colors Similar to Madison Avenue

Closest digital match based on color values. Always verify with physical samples.

Bobby Blue

MPC

Nearly identical

Enchanted Evening

Vista Paint

Nearly identical

Enchanted Evening

Hirshfield's

Nearly identical

Faded Jeans

Dunn-Edwards

Nearly identical

Surfin'

Sherwin-Williams

Very similar

Saga Blue

Behr

Very similar

High Dive

PPG

Very similar

Mountain Creek

Kilz

Very similar
Recommended Pairings

Colors That Work With Madison Avenue

Timeless pairing with clean white trim and a tonal accent wall

Living room with applied paint colors

Side Walls

Madison Avenue

#6CC1CF

Accent Wall

Tonal Shift

A warm shift that adds depth without clashing.

#7A90B8

Trim & Molding

Pure White

Crisp white trim for a clean, traditional look.

#FFFFFF

Customize in Room VisualizerExplore full palette →

Color Palettes for Madison Avenue

Color harmonies based on color theory — each swatch links to the closest matching paint.

Opposite on the color wheel — creates vibrant contrast

Base

Madison Avenue

Complement

Tropical Fruit

Madison Avenue Room Palettes

Color schemes built around this color — each swatch links to the closest matching paint.

Walls

Feather Green

Trim

Snow White

Accent

Balsam

Pop

This Color

Warm & Inviting

Warm tones with cozy appeal — welcoming and comfortable

Walls

Glass Slipper

Trim

Chantilly Lace

Accent

Kensington Blue

Pop

This Color

Cool & Calm

Cool hues with soft contrast — serene and restful

Walls

Ocean Air

Trim

Chantilly Lace

Accent

Cranberry Cocktail

Pop

This Color

Bold Contrast

Complementary hues with punch — dynamic and striking

Similar Benjamin Moore Colors

Other Benjamin Moore colors close to Madison Avenue.

Burbank Blue

Benjamin Moore · 732

#69C2C4

Graceful Sea

Benjamin Moore · 767

#77C3D8

Unteal We Meet Again

Benjamin Moore · 739

#7CC8CC

Sea to Shining Sea

Benjamin Moore · 789

#6EB5DD

Mexicali Turquoise

Benjamin Moore · 662

#79CFCD

Tidal Wave

Benjamin Moore · 2061-50

#7DB8D7

More blue colors from other brands

Cross-brand colors in the blue family — useful when you want a similar look from a different brand.

Bluebird Feather

Sherwin-Williams · 9062

#6F9DB3

Blue Luxury

Behr · S-G-520

#1A85AC

Movie Magic

Behr · MQ5-45

#B0BBD3

Denim Light

Behr · PPU14-15

#B7CAD6

Playful Pool

Valspar · 5005-7C

#8AC9CF

Blue Oasis

PPG · 1158-6

#296D93

Madison Avenue — Frequently Asked Questions

What undertone does Madison Avenue have?
Madison Avenue by Benjamin Moore has a cool (blue) undertone and belongs to the blue color family.
What colors match Madison Avenue from other brands?
The closest matches are Bobby Blue by MPC (#73C2CF), Enchanted Evening by Vista Paint (#63C3D2), Enchanted Evening by Hirshfield's (#63C3D3). Always verify with physical samples.
What is the LRV of Madison Avenue?
Madison Avenue has an LRV of 45.8, where 0 is pure black and 100 is pure white.

Explore More with Madison Avenue

See It on a Wall

Preview this color in a real room

How Much Paint?

Calculate gallons for your project

Browse blue Colors

Explore more shades in this family

Related Reading

How to Match Paint Colors Across Brands

The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.

Understanding Paint Color Undertones

Why Madison Avenue's cool (blue) undertone matters more than its surface color — and how to read undertones in any paint chip.

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