Madison Avenue 759 is a blue paint color from Benjamin Moore. It has a hex value of #6CC1CF, estimated LRV 46 and a cool (blue) undertone. Its closest cross-brand match is Pacific Coast Blue from PPG (nearly identical), with 49 more equivalents across other brands.
Benjamin Moore · #6CC1CF · 759
Madison Avenue
46%Estimated LRV
Cool (Blue)Undertone
Madison Avenue Technical Profile
HEX Code#6CC1CF
RGB108, 193, 207
Estimated LRV45.8
UndertoneCool (Blue)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familyblue
BrandBenjamin Moore
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Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Madison Avenue
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Pacific Coast Blue
PPG
#6AC1D2
Close digital match
Enchanted Evening
Vista Paint
#63C3D2
Close digital match
Enchanted Evening
Hirshfield's
#63C3D3
Close digital match
Emilee'S Smile
Dutch Boy
#62BFCC
Close digital match
Faded Jeans
Dunn-Edwards
#5DBDCB
Close digital match
Surfin'
Sherwin-Williams
#73C0D2
Similar digital color
Azul Turquesa
Behr
#6ABAC4
Similar digital color
Mountain Creek
Kilz
#77C7DB
Similar digital color
Rapids
Valspar
#67C4CB
Similar digital color
Pastel Turquoise
RAL
#7FB5B5
Visible digital difference
Lobster
Farrow & Ball
#57A7B9
Visible digital difference
Dream .04
Colorhouse
#9CC7C4
Visible digital difference
Seeing a close call? Order a peel-and-stick sample of Madison Avenue — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Madison Avenue
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Madison Avenue
#6CC1CF
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#7A90B8
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Madison Avenue
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Madison Avenue Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Benjamin Moore Colors
Other Benjamin Moore colors close to Madison Avenue.
More blue colors from other brands
Cross-brand colors in the blue family — useful when you want a similar look from a different brand.
Madison Avenue — Frequently Asked Questions
What undertone does Madison Avenue have?
Madison Avenue by Benjamin Moore has a cool (blue) undertone and sits in the blue color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Madison Avenue from other brands?
The closest cross-brand equivalents to Madison Avenue are Pacific Coast Blue by PPG (a close digital match), Enchanted Evening by Vista Paint (a close digital match), Enchanted Evening by Hirshfield's (a close digital match) — the best options for getting Madison Avenue's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Madison Avenue?
Madison Avenue has a estimated lightness value of 45.8, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-depth color with real presence — strong on accent walls, libraries, and rooms with good natural light.
Explore More with Madison Avenue
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Madison Avenue's cool (blue) undertone matters more than its surface color — and how to read undertones in any paint chip.