Madison Avenue 759 is a blue paint color from Benjamin Moore. It has a hex value of #6CC1CF, LRV 46 and a cool (blue) undertone. Its closest cross-brand match is Pacific Coast Blue from PPG (nearly identical), with 49 more equivalents across other brands.
Ref. #6CC1CF · 759
Madison Avenue
46%LRV Value
Cool (Blue)Undertone
Madison Avenue Technical Profile
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Madison Avenue in Every Brand
The closest equivalent to Madison Avenue in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Benjamin MooreMadison Avenue
Nearly identical
PPGPacific Coast Blue
Pacific Coast Blue
PPG
Nearly identical
Enchanted Evening
Vista Paint
Nearly identical
Enchanted Evening
Hirshfield's
Nearly identical
Emilee'S Smile
Dutch Boy
Nearly identical
Faded Jeans
Dunn-Edwards
Nearly identical
Surfin'
Sherwin-Williams
Very similar
Azul Turquesa
Behr
Very similar
Mountain Creek
Kilz
Very similar
Rapids
Valspar
Very similar
Pastel Turquoise
RAL
Visible difference
Lobster
Farrow & Ball
Visible difference
Dream .04
Colorhouse
Visible difference
Seeing a close call? Order a peel-and-stick sample of Madison Avenue — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Madison Avenue
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Madison Avenue
#6CC1CF
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#7A90B8
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Madison Avenue
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Madison Avenue Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Benjamin Moore Colors
Other Benjamin Moore colors close to Madison Avenue.
More blue colors from other brands
Cross-brand colors in the blue family — useful when you want a similar look from a different brand.
Madison Avenue — Frequently Asked Questions
What undertone does Madison Avenue have?
Madison Avenue by Benjamin Moore has a cool (blue) undertone and sits in the blue color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Madison Avenue in your own space before committing.
What colors match Madison Avenue from other brands?
The closest cross-brand equivalents to Madison Avenue are Pacific Coast Blue by PPG (a near-identical match), Enchanted Evening by Vista Paint (a near-identical match), Enchanted Evening by Hirshfield's (a near-identical match) — the best options for getting Madison Avenue's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Madison Avenue?
Madison Avenue has a Light Reflectance Value (LRV) of 45.8, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-depth color with real presence — strong on accent walls, libraries, and rooms with good natural light.
Explore More with Madison Avenue
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Madison Avenue's cool (blue) undertone matters more than its surface color — and how to read undertones in any paint chip.