New England Brown 2104-40 is a red paint color from Benjamin Moore. It has a hex value of #9F736E, LRV 21 and a warm (golden) undertone. Its closest cross-brand match is Autumn Russet from Behr (nearly identical), with 49 more equivalents across other brands.
Ref. #9F736E · 2104-40
New England Brown
21%LRV Value
Warm (Golden)Undertone
New England Brown Technical Profile
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New England Brown in Every Brand
The closest equivalent to New England Brown in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Benjamin MooreNew England Brown
Nearly identical
BehrAutumn Russet
Autumn Russet
Behr
Nearly identical
Spanish Sherry
Kilz
Nearly identical
Sumac Berry
Valspar
Very similar
Cinnamon Diamonds
PPG
Very similar
Homestead Red
Dunn-Edwards
Very similar
Reddened Earth
Sherwin-Williams
Very similar
Mocha Red
Dutch Boy
Very similar
Summer's Eve
Hirshfield's
Very similar
Summer’s Eve
Vista Paint
Very similar
Sulking Room Pink
Farrow & Ball
Visible difference
Pastel Violet
RAL
Visible difference
Seeing a close call? Order a peel-and-stick sample of New England Brown — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With New England Brown
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
New England Brown
#9F736E
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#AD9D85
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for New England Brown
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
New England Brown Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Benjamin Moore Colors
Other Benjamin Moore colors close to New England Brown.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
New England Brown — Frequently Asked Questions
What undertone does New England Brown have?
New England Brown by Benjamin Moore has a warm (golden) undertone and sits in the red color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample New England Brown in your own space before committing.
What colors match New England Brown from other brands?
The closest cross-brand equivalents to New England Brown are Autumn Russet by Behr (a near-identical match), Spanish Sherry by Kilz (a near-identical match), Sumac Berry by Valspar (a very close match) — the best options for getting New England Brown's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of New England Brown?
New England Brown has a Light Reflectance Value (LRV) of 20.8, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with New England Brown
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why New England Brown's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.