Phoenix Sand 017 is a red paint color from Benjamin Moore. It has a hex value of #FAC5B4, LRV 61 and a warm (golden) undertone. Its closest cross-brand match is Salmon Beauty from Hirshfield's (nearly identical), with 49 more equivalents across other brands.
Ref. #FAC5B4 · 017
Phoenix Sand
61%LRV Value
Warm (Golden)Undertone
Phoenix Sand Technical Profile
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Phoenix Sand in Every Brand
The closest equivalent to Phoenix Sand in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Benjamin MoorePhoenix Sand
Nearly identical
Hirshfield'sSalmon Beauty
Salmon Beauty
Hirshfield's
Nearly identical
Salmon Beauty
Vista Paint
Nearly identical
Lite Coral
Dutch Boy
Nearly identical
Peach Fuzz
Dunn-Edwards
Nearly identical
Jazz Age Coral
Sherwin-Williams
Nearly identical
Sunkissed Apricot
Behr
Very similar
Sweet Angel
PPG
Very similar
Pretty in Peach
Valspar
Very similar
Gentle Embrace
Kilz
Very similar
Nancy's Blushes
Farrow & Ball
Visible difference
Seeing a close call? Order a peel-and-stick sample of Phoenix Sand — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Phoenix Sand
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Phoenix Sand
#FAC5B4
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#CFB363
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Phoenix Sand
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Phoenix Sand Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Benjamin Moore Colors
Other Benjamin Moore colors close to Phoenix Sand.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Phoenix Sand — Frequently Asked Questions
What undertone does Phoenix Sand have?
Phoenix Sand by Benjamin Moore has a warm (golden) undertone and sits in the red color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Phoenix Sand in your own space before committing.
What colors match Phoenix Sand from other brands?
The closest cross-brand equivalents to Phoenix Sand are Salmon Beauty by Hirshfield's (a near-identical match), Salmon Beauty by Vista Paint (a near-identical match), Young Girl by Vista Paint (a near-identical match) — the best options for getting Phoenix Sand's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Phoenix Sand?
Phoenix Sand has a Light Reflectance Value (LRV) of 60.5, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-light color — bright enough for living areas yet soft enough for bedrooms, and adaptable across most lighting conditions.
Explore More with Phoenix Sand
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Phoenix Sand's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.