Proposal AF-260 is a red paint color from Benjamin Moore. It has a hex value of #E9DAD5, estimated LRV 72 and a neutral undertone. Its closest cross-brand match is Vienna Lace from Behr (nearly identical), with 49 more equivalents across other brands.
Benjamin Moore · #E9DAD5 · AF-260
Proposal
72%Estimated LRV
NeutralUndertone
Proposal Technical Profile
HEX Code#E9DAD5
RGB233, 218, 213
Estimated LRV72.3
UndertoneNeutral
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familyred
BrandBenjamin Moore
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Proposal
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Vienna Lace
Behr
#E9D9D4
Close digital match
Sea Anemone
PPG
#E8DAD6
Close digital match
Mosaic Pink
Valspar
#EBDAD4
Close digital match
Peach Glamour
Kilz
#EEDEDA
Close digital match
Soft Sunrise
Vista Paint
#ECDBD8
Close digital match
White Russian
Dunn-Edwards
#F0E0DC
Close digital match
Delighted Pink
Dutch Boy
#F0E1DB
Close digital match
Hush White
Sherwin-Williams
#E5DAD4
Close digital match
Cliffswallow
Hirshfield's
#ECDDD4
Similar digital color
Great White
Farrow & Ball
#E7DEDB
Similar digital color
Seeing a close call? Order a peel-and-stick sample of Proposal — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Proposal
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Proposal
#E9DAD5
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#ADA385
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Proposal
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Proposal Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Benjamin Moore Colors
Other Benjamin Moore colors close to Proposal.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Proposal — Frequently Asked Questions
What undertone does Proposal have?
Proposal by Benjamin Moore has a neutral undertone and sits in the red color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Proposal from other brands?
The closest cross-brand equivalents to Proposal are Vienna Lace by Behr (a close digital match), Sea Anemone by PPG (a close digital match), Vienna Lace by Behr (a close digital match) — the best options for getting Proposal's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Proposal?
Proposal has a estimated lightness value of 72.3, on a scale where 0 is pure black and 100 is pure white — that makes it a light, reflective color that bounces plenty of light back into a room — well-suited to north-facing spaces, hallways, and smaller rooms that need to feel brighter.
Explore More with Proposal
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Proposal's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.