Ref. #B76441 · 2175-30
Rust
20%LRV Value
Warm (Golden)Undertone
Rust Technical Profile
What color is Rust? It's a deep warm brown with the hex code #B76441. Colors similar to Rust include Sherwin-Williams Husky Orange, Sherwin-Williams Reynard, Valspar Autumn Ivy. Rust has a warm (golden) undertone, which affects how it pairs with trim, flooring, and adjacent wall colors. With an LRV of 20, Rust creates a dramatic, enveloping mood — best on accent walls, dining rooms, and intimate spaces where atmosphere matters more than reflected light. As a warm neutral, Rust pairs with off-whites for trim, white oak or walnut floors, and brass or warm brushed nickel hardware. Deep green, navy, or terra-cotta all read well as accent colors. Warm neutrals come alive under 2700K bulbs, where their underlying yellow or peach undertones add visible warmth. Under 4000K daylight they read cleaner and slightly cooler.
Colors Similar to Rust
Closest digital match based on color values. Always verify with physical samples.
Recommended Pairings
Colors That Work With Rust
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Rust
#B76441
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#B4A777
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Rust
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Rust Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Benjamin Moore Colors
Other Benjamin Moore colors close to Rust.
More brown colors from other brands
Cross-brand colors in the brown family — useful when you want a similar look from a different brand.
Rust — Frequently Asked Questions
What undertone does Rust have?
Rust by Benjamin Moore has a warm (golden) undertone and belongs to the brown color family.
What colors match Rust from other brands?
The closest matches are Husky Orange by Sherwin-Williams (#BB613E), Reynard by Sherwin-Williams (#B46848), Autumn Ivy by Valspar (#B8694A). Always verify with physical samples.
What is the LRV of Rust?
Rust has an LRV of 19.6, where 0 is pure black and 100 is pure white.
Explore More with Rust
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Rust's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.