San Francisco Bay 802 is a blue paint color from Benjamin Moore. It has a hex value of #7AA8C6, LRV 36 and a cool (blue) undertone. Its closest cross-brand match is Serene Sea from PPG (nearly identical), with 49 more equivalents across other brands.
Ref. #7AA8C6 · 802
San Francisco Bay
36%LRV Value
Cool (Blue)Undertone
San Francisco Bay Technical Profile
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San Francisco Bay in Every Brand
The closest equivalent to San Francisco Bay in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Benjamin MooreSan Francisco Bay
Nearly identical
PPGSerene Sea
Serene Sea
PPG
Nearly identical
Florentine Blue
Kilz
Nearly identical
Wandering River
Dunn-Edwards
Nearly identical
Private Jet
Behr
Very similar
Soft Skies
Valspar
Very similar
Sea of Atlantis
Hirshfield's
Very similar
Sea of Atlantis
Vista Paint
Very similar
On Cloud Nine
Dutch Boy
Very similar
Regale Blue
Sherwin-Williams
Very similar
Kittiwake
Farrow & Ball
Visible difference
Seeing a close call? Order a peel-and-stick sample of San Francisco Bay — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With San Francisco Bay
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
San Francisco Bay
#7AA8C6
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#8186B1
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for San Francisco Bay
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
San Francisco Bay Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Benjamin Moore Colors
Other Benjamin Moore colors close to San Francisco Bay.
More blue colors from other brands
Cross-brand colors in the blue family — useful when you want a similar look from a different brand.
San Francisco Bay — Frequently Asked Questions
What undertone does San Francisco Bay have?
San Francisco Bay by Benjamin Moore has a cool (blue) undertone and sits in the blue color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample San Francisco Bay in your own space before committing.
What colors match San Francisco Bay from other brands?
The closest cross-brand equivalents to San Francisco Bay are Serene Sea by PPG (a near-identical match), Florentine Blue by Kilz (a near-identical match), Wandering River by Dunn-Edwards (a near-identical match) — the best options for getting San Francisco Bay's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of San Francisco Bay?
San Francisco Bay has a Light Reflectance Value (LRV) of 36.2, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-depth color with real presence — strong on accent walls, libraries, and rooms with good natural light.
Explore More with San Francisco Bay
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why San Francisco Bay's cool (blue) undertone matters more than its surface color — and how to read undertones in any paint chip.