Santa Rosa 1189 is a red paint color from Benjamin Moore. It has a hex value of #BC8978, LRV 30 and a warm (golden) undertone. Its closest cross-brand match is Western Pink from Valspar (nearly identical), with 49 more equivalents across other brands.
Ref. #BC8978 · 1189
Santa Rosa
30%LRV Value
Warm (Golden)Undertone
Santa Rosa Technical Profile
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Santa Rosa in Every Brand
The closest equivalent to Santa Rosa in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Benjamin MooreSanta Rosa
Nearly identical
ValsparWestern Pink
Western Pink
Valspar
Nearly identical
Big Cypress
PPG
Nearly identical
Ginger Rose
Behr
Nearly identical
Baked Cinnamon
Kilz
Nearly identical
Roycroft Rose
Sherwin-Williams
Very similar
Amber Wood
Dutch Boy
Very similar
Revival Rose
Dunn-Edwards
Very similar
Simmering Ridge
Vista Paint
Very similar
Simmering Ridge
Hirshfield's
Very similar
Beige Red
RAL
Very similar
Red Earth
Farrow & Ball
Visible difference
Clay .07
Colorhouse
Visible difference
Seeing a close call? Order a peel-and-stick sample of Santa Rosa — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Santa Rosa
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Santa Rosa
#BC8978
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#AEA384
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Santa Rosa
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Santa Rosa Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Benjamin Moore Colors
Other Benjamin Moore colors close to Santa Rosa.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Santa Rosa — Frequently Asked Questions
What undertone does Santa Rosa have?
Santa Rosa by Benjamin Moore has a warm (golden) undertone and sits in the red color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Santa Rosa in your own space before committing.
What colors match Santa Rosa from other brands?
The closest cross-brand equivalents to Santa Rosa are Western Pink by Valspar (a near-identical match), Big Cypress by PPG (a near-identical match), Ginger Rose by Behr (a near-identical match) — the best options for getting Santa Rosa's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Santa Rosa?
Santa Rosa has a Light Reflectance Value (LRV) of 29.9, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-depth color with real presence — strong on accent walls, libraries, and rooms with good natural light.
Explore More with Santa Rosa
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Santa Rosa's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.