Soft Cranberry 2094-40 is a red paint color from Benjamin Moore. It has a hex value of #C28D81, estimated LRV 32 and a warm (golden) undertone. Its closest cross-brand match is Revival Rose from Dunn-Edwards (nearly identical), with 49 more equivalents across other brands.
Benjamin Moore · #C28D81 · 2094-40
Soft Cranberry
32%Estimated LRV
Warm (Golden)Undertone
Soft Cranberry Technical Profile
HEX Code#C28D81
RGB194, 141, 129
Estimated LRV32.1
UndertoneWarm (Golden)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familyred
BrandBenjamin Moore
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Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Soft Cranberry
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Revival Rose
Dunn-Edwards
#C09084
Close digital match
Roycroft Rose
Sherwin-Williams
#C08F80
Close digital match
Amber Wood
Dutch Boy
#C08F80
Close digital match
Rosy Sandstone
Valspar
#BB897C
Close digital match
Mexican Moonlight
PPG
#C99387
Close digital match
Topaz Tease
Vista Paint
#C39388
Close digital match
Mesa Peach
Behr
#BE9082
Similar digital color
Simmering Ridge
Hirshfield's
#CB9281
Similar digital color
Baked Cinnamon
Kilz
#BD8773
Similar digital color
Beige Red
RAL
#C1876B
Visible digital difference
Red Earth
Farrow & Ball
#C57B67
Visible digital difference
Seeing a close call? Order a peel-and-stick sample of Soft Cranberry — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Soft Cranberry
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Soft Cranberry
#C28D81
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#AEA184
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Soft Cranberry
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Soft Cranberry Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Benjamin Moore Colors
Other Benjamin Moore colors close to Soft Cranberry.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Soft Cranberry — Frequently Asked Questions
What undertone does Soft Cranberry have?
Soft Cranberry by Benjamin Moore has a warm (golden) undertone and sits in the red color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Soft Cranberry from other brands?
The closest cross-brand equivalents to Soft Cranberry are Revival Rose by Dunn-Edwards (a close digital match), Roycroft Rose by Sherwin-Williams (a close digital match), Amber Wood by Dutch Boy (a close digital match) — the best options for getting Soft Cranberry's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Soft Cranberry?
Soft Cranberry has a estimated lightness value of 32.1, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-depth color with real presence — strong on accent walls, libraries, and rooms with good natural light.
Explore More with Soft Cranberry
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Soft Cranberry's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.