Viking Yellow 321 is a yellow paint color from Benjamin Moore. It has a hex value of #FFD031, LRV 63 and a neutral undertone. Its closest cross-brand match is Peeps from Hirshfield's (nearly identical), with 49 more equivalents across other brands.
Ref. #FFD031 · 321
Viking Yellow
63%LRV Value
NeutralUndertone
Viking Yellow Technical Profile
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Viking Yellow in Every Brand
The closest equivalent to Viking Yellow in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Benjamin MooreViking Yellow
Nearly identical
Hirshfield'sPeeps
Peeps
Hirshfield's
Nearly identical
Lemon Punch
Dunn-Edwards
Nearly identical
Golden Girl
Vista Paint
Nearly identical
Bright Star
Behr
Nearly identical
Buzz-Worthy
Dutch Boy
Nearly identical
Daisy
Sherwin-Williams
Nearly identical
Tangy
Valspar
Nearly identical
Flirtatious
PPG
Nearly identical
Saffron Yellow
RAL
Very similar
Extrovert
Kilz
Very similar
Babouche
Farrow & Ball
Visible difference
Aspire .05
Colorhouse
Visible difference
Seeing a close call? Order a peel-and-stick sample of Viking Yellow — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Viking Yellow
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Viking Yellow
#FFD031
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#B5D65C
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Viking Yellow
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Viking Yellow Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Benjamin Moore Colors
Other Benjamin Moore colors close to Viking Yellow.
More yellow colors from other brands
Cross-brand colors in the yellow family — useful when you want a similar look from a different brand.
Viking Yellow — Frequently Asked Questions
What undertone does Viking Yellow have?
Viking Yellow by Benjamin Moore has a neutral undertone and sits in the yellow color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Viking Yellow in your own space before committing.
What colors match Viking Yellow from other brands?
The closest cross-brand equivalents to Viking Yellow are Peeps by Hirshfield's (a near-identical match), Lemon Punch by Dunn-Edwards (a near-identical match), Golden Girl by Vista Paint (a near-identical match) — the best options for getting Viking Yellow's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Viking Yellow?
Viking Yellow has a Light Reflectance Value (LRV) of 63.2, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-light color — bright enough for living areas yet soft enough for bedrooms, and adaptable across most lighting conditions.
Explore More with Viking Yellow
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Viking Yellow's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.