Viking Yellow 321 is a yellow paint color from Benjamin Moore. It has a hex value of #FFD031, estimated LRV 63 and a neutral undertone. Its closest cross-brand match is Peeps from Hirshfield's (nearly identical), with 49 more equivalents across other brands.
Benjamin Moore · #FFD031 · 321
Viking Yellow
63%Estimated LRV
NeutralUndertone
Viking Yellow Technical Profile
HEX Code#FFD031
RGB255, 208, 49
Estimated LRV63.2
UndertoneNeutral
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familyyellow
BrandBenjamin Moore
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Viking Yellow
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Peeps
Hirshfield's
#FFCF38
Close digital match
Lemon Punch
Dunn-Edwards
#FECF24
Close digital match
Golden Girl
Vista Paint
#FFD23B
Close digital match
Bright Star
Behr
#FFCF22
Close digital match
Buzz-Worthy
Dutch Boy
#FFD330
Close digital match
Daisy
Sherwin-Williams
#FED340
Close digital match
Tangy
Valspar
#FBD12B
Close digital match
Flirtatious
PPG
#FFD637
Close digital match
Saffron Yellow
RAL
#F5D033
Similar digital color
Extrovert
Kilz
#FECA43
Similar digital color
Babouche
Farrow & Ball
#ECC363
Visible digital difference
Aspire .05
Colorhouse
#EABE5B
Visible digital difference
Seeing a close call? Order a peel-and-stick sample of Viking Yellow — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Viking Yellow
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Viking Yellow
#FFD031
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#B5D65C
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Viking Yellow
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Viking Yellow Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Benjamin Moore Colors
Other Benjamin Moore colors close to Viking Yellow.
More yellow colors from other brands
Cross-brand colors in the yellow family — useful when you want a similar look from a different brand.
Viking Yellow — Frequently Asked Questions
What undertone does Viking Yellow have?
Viking Yellow by Benjamin Moore has a neutral undertone and sits in the yellow color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Viking Yellow from other brands?
The closest cross-brand equivalents to Viking Yellow are Peeps by Hirshfield's (a close digital match), Lemon Punch by Dunn-Edwards (a close digital match), Golden Girl by Vista Paint (a close digital match) — the best options for getting Viking Yellow's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Viking Yellow?
Viking Yellow has a estimated lightness value of 63.2, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-light color — bright enough for living areas yet soft enough for bedrooms, and adaptable across most lighting conditions.
Explore More with Viking Yellow
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Viking Yellow's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.