Alluring Umber DEC730 is a brown paint color from Dunn-Edwards. It has a hex value of #977B4D, LRV 21 and a neutral undertone. Its closest cross-brand match is Olive Tree from PPG (nearly identical), with 49 more equivalents across other brands.
Ref. #977B4D · DEC730
Alluring Umber
21%LRV Value
NeutralUndertone
Alluring Umber Technical Profile
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Alluring Umber in Every Brand
The closest equivalent to Alluring Umber in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Dunn-EdwardsAlluring Umber
Nearly identical
PPGOlive Tree
Olive Tree
PPG
Nearly identical
Stand of Reeds
Dutch Boy
Nearly identical
Hazel
Behr
Nearly identical
Iced Coffee
Benjamin Moore
Nearly identical
Magic Lamp
Valspar
Very similar
Rich and Rare
Vista Paint
Very similar
Gold Estate
Hirshfield's
Very similar
Fervent Brass
Sherwin-Williams
Very similar
Apple Butter
Kilz
Visible difference
Green Brown
RAL
Visible difference
Grain .07
Colorhouse
Visible difference
Dibber
Farrow & Ball
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Alluring Umber
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Alluring Umber
#977B4D
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#9DA374
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Alluring Umber
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Alluring Umber Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Dunn-Edwards Colors
Other Dunn-Edwards colors close to Alluring Umber.
More brown colors from other brands
Cross-brand colors in the brown family — useful when you want a similar look from a different brand.
Alluring Umber — Frequently Asked Questions
What undertone does Alluring Umber have?
Alluring Umber by Dunn-Edwards has a neutral undertone and sits in the brown color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Alluring Umber in your own space before committing.
What colors match Alluring Umber from other brands?
The closest cross-brand equivalents to Alluring Umber are Olive Tree by PPG (a near-identical match), Stand of Reeds by Dutch Boy (a near-identical match), Hazel by Behr (a near-identical match) — the best options for getting Alluring Umber's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Alluring Umber?
Alluring Umber has a Light Reflectance Value (LRV) of 21.3, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Alluring Umber
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Alluring Umber's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.