Alluring Umber DEC730 is a brown paint color from Dunn-Edwards. It has a hex value of #977B4D, estimated LRV 21 and a neutral undertone. Its closest cross-brand match is Olive Tree from PPG (nearly identical), with 49 more equivalents across other brands.
Dunn-Edwards · #977B4D · DEC730
Alluring Umber
21%Estimated LRV
NeutralUndertone
Alluring Umber Technical Profile
HEX Code#977B4D
RGB151, 123, 77
Estimated LRV21.3
UndertoneNeutral
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familybrown
BrandDunn-Edwards
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Alluring Umber
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Olive Tree
PPG
#92784E
Close digital match
Stand of Reeds
Dutch Boy
#977845
Close digital match
Hazel
Behr
#9B7A47
Close digital match
Iced Coffee
Benjamin Moore
#997F56
Close digital match
Magic Lamp
Valspar
#947952
Similar digital color
Rich and Rare
Vista Paint
#967642
Similar digital color
Gold Estate
Hirshfield's
#977A41
Similar digital color
Fervent Brass
Sherwin-Williams
#95793D
Similar digital color
Apple Butter
Kilz
#A9864E
Visible digital difference
Green Brown
RAL
#826C34
Visible digital difference
Grain .07
Colorhouse
#AF8A3A
Visible digital difference
Dibber
Farrow & Ball
#7E775B
Visible digital difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Alluring Umber
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Alluring Umber
#977B4D
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#9DA374
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Alluring Umber
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Alluring Umber Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Dunn-Edwards Colors
Other Dunn-Edwards colors close to Alluring Umber.
More brown colors from other brands
Cross-brand colors in the brown family — useful when you want a similar look from a different brand.
Alluring Umber — Frequently Asked Questions
What undertone does Alluring Umber have?
Alluring Umber by Dunn-Edwards has a neutral undertone and sits in the brown color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Alluring Umber from other brands?
The closest cross-brand equivalents to Alluring Umber are Olive Tree by PPG (a close digital match), Stand of Reeds by Dutch Boy (a close digital match), Hazel by Behr (a close digital match) — the best options for getting Alluring Umber's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Alluring Umber?
Alluring Umber has a estimated lightness value of 21.3, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Alluring Umber
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Alluring Umber's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.