Ref. #736354 · DEC755
Cocoa
13%LRV Value
NeutralUndertone
Cocoa Technical Profile
What color is Cocoa? It's a deep warm brown with the hex code #736354. Colors similar to Cocoa include Valspar Shutter Brown, Sherwin-Williams Smokehouse, Vista Paint Evening Shade. Cocoa has a neutral undertone, which affects how it pairs with trim, flooring, and adjacent wall colors. With an LRV of 13, Cocoa creates a dramatic, enveloping mood — best on accent walls, dining rooms, and intimate spaces where atmosphere matters more than reflected light. As a warm neutral, Cocoa pairs with off-whites for trim, white oak or walnut floors, and brass or warm brushed nickel hardware. Deep green, navy, or terra-cotta all read well as accent colors. Warm neutrals come alive under 2700K bulbs, where their underlying yellow or peach undertones add visible warmth. Under 4000K daylight they read cleaner and slightly cooler.
Colors Similar to Cocoa
Closest digital match based on color values. Always verify with physical samples.
Shutter Brown
Valspar
Nearly identical
Smokehouse
Sherwin-Williams
Nearly identical
Evening Shade
Vista Paint
Nearly identical
Tan Bark Trail
Behr
Nearly identical
Salon Drab
Farrow & Ball
Nearly identical
Tyson Taupe
Hirshfield's
Nearly identical
Northwood Brown
Benjamin Moore
Nearly identical
Introspective
PPG
Nearly identical
Recommended Pairings
Colors That Work With Cocoa
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Cocoa
#736354
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#969564
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Cocoa
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Cocoa Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Dunn-Edwards Colors
Other Dunn-Edwards colors close to Cocoa.
More brown colors from other brands
Cross-brand colors in the brown family — useful when you want a similar look from a different brand.
Cocoa — Frequently Asked Questions
What undertone does Cocoa have?
Cocoa by Dunn-Edwards has a neutral undertone and belongs to the brown color family.
What colors match Cocoa from other brands?
The closest matches are Shutter Brown by Valspar (#736355), Smokehouse by Sherwin-Williams (#716354), Evening Shade by Vista Paint (#736557). Always verify with physical samples.
What is the LRV of Cocoa?
Cocoa has an LRV of 13.2, where 0 is pure black and 100 is pure white.
Explore More with Cocoa
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Cocoa's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.