Cocoa DEC755 is a brown paint color from Dunn-Edwards. It has a hex value of #736354, LRV 13 and a neutral undertone. Its closest cross-brand match is Shutter Brown from Valspar (nearly identical), with 49 more equivalents across other brands.
Ref. #736354 · DEC755
Cocoa
13%LRV Value
NeutralUndertone
Cocoa Technical Profile
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Cocoa in Every Brand
The closest equivalent to Cocoa in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Dunn-EdwardsCocoa
Nearly identical
ValsparShutter Brown
Shutter Brown
Valspar
Nearly identical
Smokehouse
Sherwin-Williams
Nearly identical
Weathered Log
Dutch Boy
Nearly identical
Evening Shade
Vista Paint
Nearly identical
Tan Bark Trail
Behr
Nearly identical
Tyson Taupe
Hirshfield's
Nearly identical
Northwood Brown
Benjamin Moore
Nearly identical
Introspective
PPG
Nearly identical
Pearl Beige
RAL
Very similar
Leather Saddle
Kilz
Very similar
Clay .06
Colorhouse
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Cocoa
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Cocoa
#736354
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#969564
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Cocoa
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Cocoa Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Dunn-Edwards Colors
Other Dunn-Edwards colors close to Cocoa.
More brown colors from other brands
Cross-brand colors in the brown family — useful when you want a similar look from a different brand.
Cocoa — Frequently Asked Questions
What undertone does Cocoa have?
Cocoa by Dunn-Edwards has a neutral undertone and sits in the brown color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Cocoa in your own space before committing.
What colors match Cocoa from other brands?
The closest cross-brand equivalents to Cocoa are Shutter Brown by Valspar (a near-identical match), Smokehouse by Sherwin-Williams (a near-identical match), Weathered Log by Dutch Boy (a near-identical match) — the best options for getting Cocoa's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Cocoa?
Cocoa has a Light Reflectance Value (LRV) of 13.2, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Cocoa
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Cocoa's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.