Cocoa DEC755 is a brown paint color from Dunn-Edwards. It has a hex value of #736354, estimated LRV 13 and a neutral undertone. Its closest cross-brand match is Shutter Brown from Valspar (nearly identical), with 49 more equivalents across other brands.
Dunn-Edwards · #736354 · DEC755
Cocoa
13%Estimated LRV
NeutralUndertone
Cocoa Technical Profile
HEX Code#736354
RGB115, 99, 84
Estimated LRV13.2
UndertoneNeutral
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familybrown
BrandDunn-Edwards
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
Use this color
Get this color
Some sample and supply links are affiliate links — if you buy through them, Paint Color HQ may earn a small commission at no extra cost to you. It helps keep the site free.
Compare alternatives to Cocoa
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Shutter Brown
Valspar
#736355
Close digital match
Smokehouse
Sherwin-Williams
#716354
Close digital match
Weathered Log
Dutch Boy
#716354
Close digital match
Evening Shade
Vista Paint
#736557
Close digital match
Tan Bark Trail
Behr
#766453
Close digital match
Tyson Taupe
Hirshfield's
#736458
Close digital match
Northwood Brown
Benjamin Moore
#706252
Close digital match
Introspective
PPG
#6D6053
Close digital match
Pearl Beige
RAL
#6A5D4D
Similar digital color
Leather Saddle
Kilz
#7C644E
Similar digital color
Clay .06
Colorhouse
#675544
Visible digital difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Cocoa
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Cocoa
#736354
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#969564
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Cocoa
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Cocoa Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Dunn-Edwards Colors
Other Dunn-Edwards colors close to Cocoa.
More brown colors from other brands
Cross-brand colors in the brown family — useful when you want a similar look from a different brand.
Cocoa — Frequently Asked Questions
What undertone does Cocoa have?
Cocoa by Dunn-Edwards has a neutral undertone and sits in the brown color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Cocoa from other brands?
The closest cross-brand equivalents to Cocoa are Shutter Brown by Valspar (a close digital match), Smokehouse by Sherwin-Williams (a close digital match), Weathered Log by Dutch Boy (a close digital match) — the best options for getting Cocoa's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Cocoa?
Cocoa has a estimated lightness value of 13.2, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Cocoa
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Cocoa's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.